Remove thrill-the-messenger
article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164
article thumbnail

ConTraps Part II – Contract Traps Entrepreneurs Should Avoid At All Costs

InfoChachkie

Do not allow your adVenture’s technology to be buried in the bowels of another company’s product, without reasonable attribution. The resulting credibility will help you establish future business development and customer relationships. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles!

article thumbnail

ConTraps Part II – Contract Traps Entrepreneurs Should Avoid At All Costs

InfoChachkie

Do not allow your adVenture’s technology to be buried in the bowels of another company’s product, without reasonable attribution. The resulting credibility will help you establish future business development and customer relationships. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles!