Customer Sales Slides Writing 
Both Sides of the Table
JUNE 17, 2013
In my first enterprise software company we developed a methodology for sales that we called PUCCKA. Having a methodology instead of just going on random sales visits helped force a bit of rigor and honesty amongst team members about how well or not we thought we were doing. The best sales meetings are discussions.
Both Sides of the Table
FEBRUARY 3, 2010
I’d like to talk about Crocodile Salesmen in 3 scenarios: 1) when YOU are selling (or someone on your team), 2) when you are trying to recruit a sales person. But how to apply “listening&# in a sales meeting? Let’s assume you run a Customer Support software company. I still do this sometimes, too.
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Both Sides of the Table
JUNE 13, 2018
The mistake entrepreneurs make is either writing a lengthy email (everybody has too much email so it will get skimmed / not digested) or not having a deck which means the VC can’t quickly determine his or her fit as a potential investor. If the investor spends all of his or her time staring at slides you’ve lost.
Startup Professionals Musings
MAY 19, 2010
A perfect round number is ten slides, with the right content, that can be covered in ten minutes. Most advisors will tell you to write the business plan first (20-30 pages), then distill the key points into a set of Microsoft PowerPoint slides for standup presentations to potential investors. Marketing, sales, and partners.
Startup Professionals Musings
FEBRUARY 19, 2021
An approach I suggest these days is for freelancers to contract for the actual role, probably part-time, of startup CFO, VP of Sales, or President. Another mistake many consultants make is to charge by the hour, and customers lose track and lose confidence as things change. Have "customers", not "clients."
Both Sides of the Table
JUNE 20, 2013
In my first enterprise software company we developed a methodology for sales that we called PUCCKA , which I wrote about previously. Having a good sales methodology can help you ensure your company runs more disciplined campaigns and focuses scarce resources on your best opportunities. It the second rule of sales, “Why Buy Me?”
Both Sides of the Table
MAY 14, 2018
Whenever you write your deck and send it out I think you should actually think to yourself, “my competitors are probably going to read this one day and this will be forwarded widely” and if your response isn’t “so what!” There are a million ways to make graphics lighter or resize your file without a huge impact on the quality of the slides?—?after
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