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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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10 Startup Prospects That Multiply If You Look Ahead

Startup Professionals Musings

Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Customer retention with churn modeling.

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Spolsky on Software on Both Sides of The Table

Both Sides of the Table

Sometime around 2003/04 my technology team turned me on to “Spolsky on Software&# a periodic newsletter served up blog style from Joel Spolsky of FogCreek Software, a maker of bug-tracking software. Blogs weren’t popularized yet so it was an oddity for me to read the founder of a software company spewing out advice.

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Interview with Ryan Disraeli And Stacy Stubblefield, Telesign

socalTECH

Stacy Stubblefield: We do two factor authentication, which basically means we send text messages with the codes you get when you log into a web site or even when you're just registering for a website. Ryan Disraeli: I was studying business with an emphasis on entrepreneurship. We were really focused on customer acquisition.

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10 Areas Where You Can Win With Predictive Analytics

Startup Professionals Musings

Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Customer retention with churn modeling.

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Savvy Entrepreneurs Use Data Mining To Look Forward

Startup Professionals Musings

Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Customer retention with churn modeling.

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7 Steps Online Companies Can Take to Manage Sales Tax Exposure

Xconomy

Even though most services are usually not subject to sales tax, some states are now asserting that certain online services are taxable either as software, data processing, or information services, even if the type of service would not be taxable if delivered the old fashioned way – by people – rather than computing platforms.

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