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Would you commit to an office lease today?

Berkonomics

During the discussions with the CEO about hiring North American managers, he made it clear that he wanted us to find a first-class office facility from which to start the search process, and proceeded to name cities that attracted him. Would you renew your existing office lease today?

Startup 156
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Are you ready to take on an office lease?

Berkonomics

During the discussions with the CEO about hiring North American managers, he made it clear that he wanted us to find a first-class office facility from which to start the search process, and proceeded to name cities that attracted him.

Startup 256
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Four ways to create marketing excellence

Berkonomics

More we are taught in marketing classes. Then there’s the compass or cardinal definitions model for marketers : N=needs, W=wants, S=security, and E=education. Use all the techniques you learn in marketing classes to drive demand. Email readers, continue here…] D=Decrease costs.

Marketing 156
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When to pivot from your original plan?

Berkonomics

Greatness finds one definition in management’s ability to “pivot,” or change the plan in reaction to its early response from the marketplace. My favorite example of a world class pivot comes from the CEO and board of one of my most successful investments. How do investors usually react to a pivot? My story of a great pivot.

Resource 156
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Embrace the right to pivot!

Berkonomics

Greatness finds one definition in management’s ability to “pivot,” or change the plan in reaction to its early response from the marketplace. My favorite example of a world class pivot comes from the CEO and board of one of my most successful investments. Plans don’t often work as devised.

Class 176
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The three legged stool of marketing excellence

Berkonomics

Then there’s the compass or cardinal definitions model for marketers : N=needs, W=wants, S=security, and E=education. Email readers, continue here.] I= increase revenues. Use all the techniques you learn in marketing classes to drive demand. This makes sense too, and surely deserves time. We can go on forever.

Marketing 201
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Employee vs. contractor: Here we go again.

Berkonomics

But things have gotten much more complicated lately, partly because of the Uber, Lyft and other new generation of workers and the best description of their class as “semi–independent.”. Department of Labor definitions as well as the Internal Revenue Service, and try to make sense of the mix. But now we have to weigh in with the U.S.

Class 120