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AppOnboard raises $15 million to let Android users try before they buy apps on Google Play

TechCrunch LA

Play Store shoppers who engage with an app store demo before installing have higher retention and are more likely to become paying customers than those who install directly without playing or using a demo version, the company said. As part of its new pitch, the company is offering a 30-day free trial for any App Store Demo.

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Lime is building its first scooter ‘lifestyle brand store’ in LA

TechCrunch LA

Apparently with a physical storefront where it can convince customers of the wonders of on-demand mobility. There will be demos, tutorials, and presentations on how to be safe.” They can make it clear that they care about the constituency there. Educate them on the benefits, educate them on safety, and provide helmets.”

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Interview with Jonathan Zweig, AppOnboard

socalTECH

Our interview this morning is with Jonathan Zweig , the CEO of Los Angeles-based AppOnboard (www.apponboard.com), which has created software which allows mobile app developers--and in particular, mobile game developers--to create demos of those games which can be played without having to download and install those apps. I was a sponge.

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The Audacious Plan to Make Electricity as Easy as WiFi

Both Sides of the Table

As I’ve written about recently, at Upfront Ventures we started talking a couple of years ago about wanting to fund stuff with more meaning. They demoed the electricity transfer with a physical device that looked like something that would never be allowed on an airplane. Was there consumer demand? No brainer.

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Investors, MVPs and Evidence of Traction

SoCal CTO

Yesterday, I was talking to a startup founder about their MVP and they said something that finally got me to write this post: "I have a few investors interested but they want to see a product." If you do build the MVP and show it to them, they will ask you about your metrics. Investors demand more than that.

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How Many Investors Should You Talk to in a VC Fund Raise? And How Do You Prioritize?

Both Sides of the Table

Your entire process should be about “testing” whether your prospect has Interest Authority to make a decision Budget Is willing to continue spending actual time with you and analyzing you. Today I want to talk about the process and how to allocate your time. I wrote about it here. You can short-hand this as “engagement.”

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How to Get Busy People to Take Action When You Send an Email

Both Sides of the Table

Think about it: If you get an email that says, “Hey, Sarah, I wanted to ask for a small bit of help …” or even “Sarah, I’m hosting an event on Feb 17th and I’d like to ask if you could make it” you feel it’s a personal appeal to you. The more senior people are the more demands, the busier, etc.

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