Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

JUNE 13, 2013

It’s what I call “ the evangelical phase ” of a company in which you’re out trying to persuade customers that a product you’ve designed is going to meet their needs better than other solutions on the market. Steve Blank calls this “ customer development ” in which you built an initial product that is in search of “product / market fit.”

Sales 393

Sales Startup Resource Customer 393

Startup Professionals Musings

FEBRUARY 19, 2020

That means constantly seeking feedback, taking time for relevant seminars and guidance, and looking for positive changes in the organization. Until you admit your weaknesses, such as marketing or communication, you team won’t have the courage to take the initiative to show what can be done, and help you learn how to improve.

Develop 124

Develop Development Technical Advisors Satisfaction 124

Startup Professionals Musings

FEBRUARY 24, 2017

Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. Announcing that you are a consultant, and hoping demand will set your focus, is not a good strategy. Be targeted in marketing and lead generation. Don’t forget seminars and events.

Social Media 56

Social Media Pricing Technical Review Demand 56

Startup Professionals Musings

APRIL 24, 2010

Many say it’s just marketing hype applied to old principles that have been around for a long time. A typical definition (from Wikipedia) is that “cloud computing, is Internet-based computing, whereby shared resources, software and information are provided to computers and other devices on-demand, like a public utility.”

Cloud Computing 48

Cloud Computing Demand IBM IBM 48

socalTECH

MARCH 10, 2010

There's a gigantic need for the demand side of the marketplace. There's a giant need in the supply side to be able to go out to a web site, put your corporate profile down, and have a very efficient system for matching both the demand and supply side, matching the intern and the job at a local and geographic level.

Startup 223

Startup Content Sites CTO Coach 223