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Joe Perez, Founder of @tastemade, On What Makes a Great Product Manager & More

Both Sides of the Table

Update : Bothsides TV is now available on iTunes , Soundcloud , Stitcher , or any RSS podcast player you use, and don’t forget to subscribe on YouTube. I also added a little Soundcloud widget on the sidebar (if you’re viewing on web – not on mobile or RSS reader) that you can listen to each episode with.

Product 292
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Demand Media Buys Two Firms, Renews Google Ad Deal

socalTECH

Santa Monica-based Demand Media , the online publishing empire run by Richard Rosenblatt, said Tuesday afternoon that it has acquired two companies, plus renewed a deal with Google. IndieClick was headed by Peter Luttrell, and RSS Graffiti by Ryan Hoffman. Financial details of the two acquisition was not disclosed. READ MORE>>.

Demand 154
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Startup Lessons From Pink Floyd’s Dark Side Of The Moon

InfoChachkie

Their deep understanding of their customers, an uncompromising drive to create a quality product and the courage to ignore the music industry's formulaic approach to producing hits resulted in the creation one of the top selling non-compilation albums of all time. This audience feedback allowed the band to iteratively modify their creation.

Startup 269
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Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

After repositioning the company as a developer of high-end, premium products, Steve was excited to execute a marketing campaign. However, he stopped in his tracks when he learned that the engineers had only created a single product, rather than a family of graphics cards. We repackaged them and branded them as different products.

Marketing 271
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How This Startup Kicked Oracle’s A$$

InfoChachkie

According to Marten, it was a demoralizing blow that would have spooked the investors, if MySQL had acquiesced to the US company's demands. According to Marten, "Suddenly, when we were building our business and we thought that this very vital component of our product would be part of us, suddenly it was owned by one of our competitors.

Oracle 229
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Extracting More Than Cash From Your Angel Investors

InfoChachkie

In order to extract value beyond your Angel investors' cash, you must first assess three important parameters: (i) the relative strength of their personal brand, (ii) their ability to add operational value, and (iii) the amount of care and feeding they will demand from you. The Elusive Engaged, High-Profile Investor. Share and Enjoy.

Angel 217
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Recruit Cal Ripken, Not Reggie Jackson, To Your Startup

InfoChachkie

In the following 3-minute video I discuss the four categories that emerge when employees’ productivity and their required degree of managerial oversight are considered. Hands-on management of these teammates is a worthwhile investment while you determine if they have the ability to sufficiently enhance their productivity and autonomy.

Startup 182