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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

It’s what I call “ the evangelical phase ” of a company in which you’re out trying to persuade customers that a product you’ve designed is going to meet their needs better than other solutions on the market. Invariably your first efforts at product won’t quite hit the mark – and this is OK. We called our methodology PUCCKA.

Sales 393
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Interview with Michael Witz, Mob Science

socalTECH

We had a little success with Coffee Bar, Magic Mall, and Sony's Infinite Anarchy, and those games keep getting better and we kept learning about the framework, and added more talent to our team. Michael Witz: For us to be successful, the game has to be innovative, and it has to have really high production values.

IP 217
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10 Principles Define You As A Design Thinking Leader

Startup Professionals Musings

As a business advisor, I strongly believe that continuous innovation and design thinking are the keys to long-term viability and success. A classic survey of design professionals shows strong agreement, but 92 percent expressed some lack of confidence in their organization’s design vision.

Design 106
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Are MBAs Necessary for Start-ups or VC?

Both Sides of the Table

I told people privately my perfect spec: computer science undergrad from MIT (or any other great school), 2-years at McKinsey but no more than that (I love the analytical framework that the top strategy consulting firms provide. If you had a non-business undergrad and want to study for a master’s in business – go for it!

Startup 337
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Non-Profits Telling Stories Through Technology

Tech Zulu Event

Brandon Hance , Founder and CEO of Los Angeles based GoodThreads , went through college as a student athlete playing football for USC while studying business. Audiolife was built on a framework to handle all the back-end work through store fronts allowing musicians to focus on what they do best.

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10 Key Strategies For Innovation Leadership By Design

Startup Professionals Musings

As a business advisor, I strongly believe that continuous innovation and design thinking are the keys to long-term viability and success. A recent survey of design professionals shows strong agreement, but 92 percent expressed some lack of confidence in their organization’s design vision.

Design 97
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The Future of Human-Robot Interaction

Xconomy

For consumer robots, though, people want to talk naturally and we need to design casual dialogs that make it easy to express desires without having to give every small detail. Why not just design them to be nice all the time? Also, language allows for multiple interpretations (e.g., rules of engagement without an operator in the loop.