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7 Steps To A Memorable New Venture Marketing Rollout

Startup Professionals Musings

In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics. For young consumers today, it may be Instagram or Snapchat, while B2B offerings should take a hard look at LinkedIn and other business forums. Set specific objectives, budgets, and metrics for each one.

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How to Create And Use Snapchat’s New Custom Geofilters

Tech Zulu Event

Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Industry news was excited, but for how amazing of a product they are, custom Snapchat geofilters have remained stunningly under the radar. Well, Snapchat has made it so that anyone can create and upload a custom filter to any area they want.

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8 Key Ingredients to a Profitable Consulting Business

Startup Professionals Musings

Most of the guidance you see for entrepreneurs is aimed at those who are selling a product (Apple, Tesla, Xiaomi), or selling a service (Uber, Airbnb, Snapchat). Shape your business by design, not by default. This includes how you find leads, close clients, and minimize free work or rework. Picking a niche is another good way to focus.

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Porter: Mobile Chores | The Constant Hustle and LA Tech, Interview with CEO Matt Lucido

Tech Zulu Event

One guy was a designer, two guys were Ruby engineers, and I included – not an engineer. My every day is trying to fundraise, reaching, re-reaching out, and trying to keep people updated with metrics. But the most important thing about design forward companies is that your conversion rates are a lot better. ML: I do.