Startup Professionals Musings

OCTOBER 2, 2018

In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics. For young consumers today, it may be Instagram or Snapchat, while B2B offerings should take a hard look at LinkedIn and other business forums. Set specific objectives, budgets, and metrics for each one.

Marketing 96

Marketing Metrics Social Media Content 96

Tech Zulu Event

MARCH 22, 2016

Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Industry news was excited, but for how amazing of a product they are, custom Snapchat geofilters have remained stunningly under the radar. Well, Snapchat has made it so that anyone can create and upload a custom filter to any area they want.

Customer 40

Customer Custom Snapchat Design 40

Startup Professionals Musings

FEBRUARY 24, 2017

Most of the guidance you see for entrepreneurs is aimed at those who are selling a product (Apple, Tesla, Xiaomi), or selling a service (Uber, Airbnb, Snapchat). Shape your business by design, not by default. This includes how you find leads, close clients, and minimize free work or rework. Picking a niche is another good way to focus.

Social Media 56

Social Media Pricing Technical Review Demand 56

Tech Zulu Event

DECEMBER 13, 2013

One guy was a designer, two guys were Ruby engineers, and I included – not an engineer. My every day is trying to fundraise, reaching, re-reaching out, and trying to keep people updated with metrics. But the most important thing about design forward companies is that your conversion rates are a lot better. ML: I do.

Technical Review 87

Technical Review Mobile Startup Los Angeles 87