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imFORZA Spins Out of The Design People

socalTECH

El Segundo-based imFORZA , an online Internet marketing agency, said today that it has been acquired and spun off from parent company The Design People. imFORZA provides search engine optimization, paid search advertising, social media marketing, and other related services.

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Idealab

Tech.Co

Overture Services, which began life as GoTo.com, was the first company to introduce the concept of paid search — the business model that powers the multibillion-dollar online search market. CitySearch, now a part of IAC, established the category of local online community directories.

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Interview with Jonathan David, Tapstone

socalTECH

I had heard about someone who was quite successful in paid search arbitrage, which is a method of buying traffic and licensing a search feed from Yahoo, and was able to buy media in non-search and drive that traffic to that search advertising, making a profit on the difference.

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Interview with Julie Novack, PartySlate

socalTECH

Why do people come to PartySlate, and explain more on why they use your service? They know that every photo will be linked back to the caterers, planners, design companies, and venues that produced the events. That's something you just can't find on Pinterest and other sites. READ MORE>>.

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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

This is especially true for companies with expensive and complex products or services that are more consultative in nature, like insurance, financial services, home services, education and travel, etc. And for many companies a good deal of their business is still closed over the phone–through their call centers.

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This Week in Venture Capital – Episode 2

Both Sides of the Table

It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. Many other people over paid for Chemdex, VerticalNet, Pets.com, etc. In fact, it is Overture 2.0. Overture sold for $1.6

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Interview with Scott Morrow, Curatemedia

socalTECH

ThisNext will continue as a standalone brand, and will be slightly repositioned on design products--by which I mean products that are interesting, unique, specialized, and boutique-like in nature. That's why we acquired Stylehive, which will become the de-facto fashion/beauty/style brand within our portfolio. Scott Morrow: We get around 3.3

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