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ConTraps Part III – Contract Traps Entrepreneurs Should Avoid At All Costs

InfoChachkie

This series describes how entrepreneurs can craft company-changing agreements with BDCs, while avoiding Kiss of Death contract provisions. Intellectual Property (IP) provisions should ensure that both parties maintain the IP rights that they respectively own at the outset of the relationship.

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How Sendgrid Makes Sure Those App Emails Go Through, With Jim Franklin

socalTECH

If you're an application developer, sending emails through your application can be a chore. The best way to describe this is by example. Jim Franklin: Web developers are good at building web applications. This is one of those services that when you create a new company, it makes sense to outsource things.

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Interview with Elizabeth Cholawsky, HG Data

socalTECH

For this morning's interview, we caught up with Elizabeth Cholawsky , the new CEO of Santa Barbara-based HG Data (www.hgdata.com), which develops software which helps marketers and salespeople understand the "technology stack" of their potential customers and prospects. I've been in product, product development, marketing, and management.

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How Catalog Is Helping SMBs Compete Against Big Brands

socalTECH

Earlier this month, Los Angeles-based Catalog (www.catalog.cc), a startup developing artificial intelligence software to help independent visual artists scale their content production efforts, announced it raised $1.5M That system allows us to arrange shoots and coordinate with contracted talent to produce that content. from Moonshots.

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How Jukin Media Is Turning Viral Video Into A Real Business

socalTECH

A good example of that is Hero Cat, which blew up in two days to million and millions of views. That''s relevant, because of our third piece, where we have been hired by traditional media companies, to basically provide them a turnkey, outsources content acquisition team. We can bring in a clip, cleared in about eight hours.

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Most Common Early Start-up Mistakes

Both Sides of the Table

Would you want to run the risk that your former employer could have a claim against the intellectual property you’ve created because you broke company policies and developed your ideas on company resources? Make sure you own your IP. But for the sake of my example – say 20%. Not worth it. Assemble a team.

Startup 365
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Ten Rookie Startup Mistakes You Won’t Make

InfoChachkie

Thus, you must first create the playbook by which an independent sales rep can readily sell your product, including: identifying objections and developing strategies to overcome them, creating reference accounts and establishing meaningful customer adoption. 2) Secure Your Intellectual Property Too Early. 3) Attempt To License An Idea.

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