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Perfect Market Names Advisors

socalTECH

The firm said that it has added Darshan Kantak, Chief Product Architect for Yahoo's Marketing Products Division; Larry Goodman, President of White Mountain Media; Jonah Schnel of the Ezralow Company; and Chris Muller, Director of Business Development of Synthasite, to its advisory group.

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Covario Hires Bizdev VP

socalTECH

San Diego-based Covario , a developer of marketing analytics and search engine optimization software, said Thursday that the firm has hired on a new VP of Business Development. Johnson has also served at AOL Time Warner, Homebuilder.com, and Trader Advertising Media. FTVentures, and Voyager Capital.

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7 Reasons To Avoid Stealth Mode For Your New Venture

Startup Professionals Musings

You can’t get any word-of-mouth or media activity by hiding. Most people agree that even negative media attention is better than none. Evaluate customer response prior to development. Optimize your web history and presence. This will do more for your first mover advantage than more time in the lab.

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5 Entrepreneur Exasperations To Moderate Your Passion

Startup Professionals Musings

In his classic book on building a business, “ Traction: Get a Grip on Your Business ,” Gino Wickman, a similar experienced business consultant and developer of the Entrepreneurial Operating System (EOS), outlines five common frustrations that we both hear from entrepreneurs, as follows: You are the boss, but you don’t have control.

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8 Strategies To Drive Your Startup To Profitability

Startup Professionals Musings

It’s easy to get so pre-occupied with handling the business rollout that you forget to maintain and increase your social media interactions, search engine optimization efforts, and highlighting positive customer reviews on your website. Continually add new marketing and distribution partners. Marty Zwilling.

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8 Keys To Scaling The Business After Initial Traction

Startup Professionals Musings

It’s easy to get so pre-occupied with handling the business rollout that you forget to maintain and increase your social media interactions, search engine optimization efforts, and highlighting positive customer reviews on your website. Continually add new marketing and distribution partners. Marty Zwilling.

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Interview with Sam Rogoway, Near Networks

socalTECH

We've also found that online video really helps with search engine optimization. There was a recent study which showed that adding a video makes it 53 times more likely that you'll have a Google first page search result. What's your background, and where did the idea for the business come from?