WTF is Traction? A 6-Step Relationship Guide to VC
Both Sides of the Table
AUGUST 8, 2009
It is code word for “I’m not ready to invest for whatever reason … I need more proof.&#. They get positive product reviews on TechCrunch, GigaOm or Paidcontent.org. Sales owns the former, the latter get marketing emails so you’ll be top of your prospects’ minds. They hire key staff.
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