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Social Search – What Entrepreneur Needs To Know

InfoChachkie

Albert Wilson: "It’s very exciting that social sites are giving marketers tools to monetize this traffic and engagement, which historically has been more about branding and awareness. I’ve seen some smaller retailers execute very innovative strategies, such as posting items for sale on Instagram to the first person who emails them.

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When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

When we initially invested in DataPop in 2010, we placed a bet on a serially successful team that had grown up together at DoubleClick, Yahoo! We believed they would create the next generation of search tools, even if none of us could specifically articulate how those innovations would ultimately manifest themselves.

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Sustainable Strategies for Internet Startup Success

Startup Professionals Musings

Assess cost versus value with analytics and measurement tools. You have to be found and favored by search engines. Search engines. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. There is still a place for paid advertising. like Google.

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7 Strategies For Beating The Failure Odds Online

Startup Professionals Musings

Assess cost versus value with analytics and measurement tools. You have to be found and favored by search engines. Search engines like Google are still the primary method for finding information on the Internet. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As long as you have a well architected site that allows Google to properly spider your content, spend the rest of your time and money focusing on maximizing the remaining marketing tools listed below. Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category.

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