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20 Best Free and Paid Tools for Startups in 2023

Tech.Co

Business tools — from customer relationship management ( CRM ) platforms to accounting software — help to save startups time and money by automating key processes and maximizing efficiency. Yet, with so many tools vying for the attention of business owners, navigating the over-saturated market can be overwhelming. While Hide.me

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Embarke Raises $1.25M For Email MarketingTools

socalTECH

The company''s backers include Anthem Ventures, La Costa Investment Group, Right Side Capital Group, Promus Ventures, Social Leverage, plus angels, including Howard Lindzon, Eric Otterson, and others. embarke venture capital funding seed email marketing optimization' The company is led by Al Bsharah. READ MORE>>.

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Edlio Snags Investment for K-12 Education Software Acquisition

socalTECH

Los Angeles-based Edlio , has received a growth capital investment this morning, for its K-12 education and "community engagement" software, and in particular, acquisitions of other companies. The funding came from private equity investment provider LLR Partners. Size of the investment was not announced. READ MORE>>.

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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROI). Email marketing. Some consider direct mail very expensive or dead as a lead-generation tool.

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Why Email May Be Draining Your Company’s Productivity

Both Sides of the Table

I’ve taken to saying, “Email is our personal to-do list that anybody adds to – whether they know us or not.” about their marathon 4-hour sessions to get to zero inbox or somebody else claiming email bankruptcy ( definition if you don’t know it already ). I have taken to limiting my outbound email.

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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Nurturing stage email performance. Return on investment for demand generation. Don’t just use these in isolation.

Marketing 174
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Your board should protect you!

Berkonomics

Even venture capitalists who sit on boards where they have significant investments often forget this point. They write in their investment documents that they will occupy a seat on the board for as long as they are invested in the company, thinking of this as a protection for their investment and tool for them to influence growth.

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