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Effective Email Introductions or Why Blind Intros Suck

InfoChachkie

A well-intentioned colleague introduced me to a stranger via email, without first confirming with me that the intro was welcomed. The Art Of The Email Matchmaking. Ideally, you will abide by all of the steps outlined herein to ensure that your email introductions are effective and meaningful. It just happened again.

Email 256
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Using Social Media To Deal With Customer Trolls

InfoChachkie

Hopefully your significant other won''t tell you that your customer responses sound like text generated by a foreign call center agent,cut and pasted from an email template. Pander, Don''t Preach - When addressing complaints via social media, your intended audience is not the person who feels they were wronged. Channeling Tige.

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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. You can watch/listen to how John and Kyle turned their email newsletter into an international bestseller in the following 9-minute excerpt from John''s recent talk at UC Santa Barbara.

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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

We all read them to get a sense of what is going on in the world, peeling back layers of the old world in which media was too scripted. But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? This is a post to help you figure out why you should write and what you should talk about.

Blogging 373
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Startup Lessons From Pink Floyd’s Dark Side Of The Moon

InfoChachkie

Business Lessons From The Dark Side Of The Moon. • Obtain Customer Feedback Before You Release Your Product - Musicians spend their entire youth writing songs and performing them in front of live audiences, which ensures that their initial album is validated by their fans before they enter the recording studio. Share and Enjoy.

Startup 269
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

Much of my traffic is through referring websites and/or social media. Don’t just write a carbon copy of what somebody else is doing. OK, well, actually the first thing I did is come up with a list of 50 posts that I wanted to write. I didn’t want to run out of things to write about in the first 6 months.

Blogging 286
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Here are 10 Tips from BuzzFeed to Make Your Content Go Viral

Both Sides of the Table

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. I’ll write a post on how to give feedback to employees and then I’ll get emails from people telling me they forwarded it to their whole team.

Buzzfeed 354