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Effective Email Introductions or Why Blind Intros Suck

InfoChachkie

A well-intentioned colleague introduced me to a stranger via email, without first confirming with me that the intro was welcomed. The Art Of The Email Matchmaking. The following six tactics will help ensure that your future matchmaking efforts will be welcomed and productive for all parties involved. It just happened again.

Email 256
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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

You can watch/listen to how John and Kyle turned their email newsletter into an international bestseller in the following 9-minute excerpt from John''s recent talk at UC Santa Barbara. Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver.

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Startup Lessons From Pink Floyd’s Dark Side Of The Moon

InfoChachkie

Their deep understanding of their customers, an uncompromising drive to create a quality product and the courage to ignore the music industry's formulaic approach to producing hits resulted in the creation one of the top selling non-compilation albums of all time. This audience feedback allowed the band to iteratively modify their creation.

Startup 269
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Here’s How You Get A VC To Pull Out Their Checkbook

InfoChachkie

What does your pain reliever look like, how is it implemented by the customer and what future products do you expect to roll out? Who do I write the check to and where do I send it? • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • EmailRSS.

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Guerilla Marketing, Brad Feld Style

InfoChachkie

companies should… focus on building amazing products. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Instead of focusing on marketing as an activity… integrate it into (your) products.”. Write Your Own Playbook.

Marketing 233
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I started with the hosted version and then migrated to an installed version so I could use Google Analytics and some other products. Don’t just write a carbon copy of what somebody else is doing. OK, well, actually the first thing I did is come up with a list of 50 posts that I wanted to write. You then need a URL.

Blogging 286
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Brad Feld Drops Knowledge. Here’s What He Said …

Both Sides of the Table

Huge thank you to Steve De Long for the write up. RSS was something that had appeared.” “….I The value of Pitch Decks; Brad’s personal preferences on deal presentation; and Brad’s practice of accepting cold approaches via email. Very few people can do a good job with a presentation that is emailable.”.