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Social Media, the Customer Service Spectator, or Superstar?

Eric Greenspan

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash.

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7 Crowdfunding Rules That Can Boost Your Campaign

Tech.Co

Once a novelty act reserved for indie band albums and curious art projects, crowdfunding is starting to play a major role in the world of startups and new products. In fact, the majority of your work should be finished by the time you start your campaign. Rule #3: Do Your Homework. Rule #2: Launch Day is Priority #1.

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7 Rules for Savvy Customer Service Required Today

Startup Professionals Musings

Customer service has always been reactionary, meaning someone has to wake up and answer website email requests. Great startups are getting ahead of the game with “anticipatory customer service,” like providing smart phone access to product and account data to head off complaints. Respect your customer’s view of usability.

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Interview with Matthew Goldman, Wallaby

socalTECH

Matthew Goldman: We're helping people to simplify the decision they make when they pay for products. To merchants, what is in your wallet looks just like a regular credit card. But, it's not a new line of credit, and it's not a new account. It's just an access point for all of the other cards I your wallet.

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Startups Today Need Anticipatory Customer Service

Startup Professionals Musings

Customer service has always been reactionary, meaning someone to wake up and answer website email requests. Great startups are getting ahead of the game with “anticipatory customer service,” like providing smart phone access to product and account data to head off complaints. Respect your customer’s view of usability.

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The Master Checklist of EVERYTHING You Need to Start a Business

Jason Nazar

Determine whether your business name needs to be trademarked, and if does Trademark it at the USPTO. Protect your written works and code through the Copyright Office. If you are inventing or creating a product, understand patents and register for one at the USPTO. Vet your idea with the idea checklist.

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15 Hacks to Raise the Most Money for Your Indiegogo Campaign

Tech Zulu Event

There are 3 vital questions to ask when putting together a campaign; 1- Is the thing I’m raising money for a great product? 2- How am I talking about my product? He shared, ‘When creating a campaign it’s key to remember that people are fans of you – not the actual product, so you want to be sure to communicate your why.’.

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