Demand Media Highlights Entertainment Personalities

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Santa Monica-based Demand Media , the online content network headed by Richard Rosenblatt, said today that it has launched a new "Talent and Expert Network," which will highlight entertainment personalities through its site. Demand said it would find "authentic and entertaining" personalities which it will integrate into its original content and articles. Demand said it is working on two additional projects with Potts for its various media properties.

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Myspace Sets Entertainment Head

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Beverly Hills-based Myspace , the online social entertainment site now owned by Specific Media, said this morning that it has named Roger Mincheff as President of Myspace Entertainment. Mincheff was previously at Fox Filmed Entertainment, serving as SVP Branded Entertainment; he also served as CEO of Spacedog Media, a digital marketing agency. myspace entertainment music specificmedia specific media executive

Beyond Entertainment | Social Media as a Tool for Marketers

Tech Zulu Event

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. Like most facts of life, social media’s impact on branding and marketing could only be seen over time.

Break Launches Hispanic Site

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Los Angeles-based Break Media , the online video and content firm headed by Keith Richman, said this morning that it is targeting Hispanic males with a new site, TuVez.com. According to Break, the new site will provide content focused on entertainment, gaming, sports, and culture, all in context of Hispanic males. Break said the new site's premier sponsor is Toyota. Tags: break hispanic media tuvez male content entertainment video

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BuzzFeed Ramps Entertainment Coverage In LA

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The latest move in that area comes from online viral content publisher BuzzFeed , which is apparently ramping its operations in Los Angeles, as part of effort by the site to expand into entertainment coverage. buzzfeed entertainment hiring jobs employment online publishing mediaThe intersection of Hollywood and online publishing looks to be helping grow jobs in Los Angeles in the online content area.

Demand Media Ties With Tyra Banks On Beauty, Fashion Site

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Los Angeles-based Demand Media , the online media firm headed by Richard Rosenblatt, announced today that it has inked a partnership with celebrity model Tyra Banks , to create a new site focused on fashion and beauty. According to Demand, Banks' beauty and entertainment firm Bankable is in a deal to develop a Web site, online video offerings, and mobile applications. Financial details of the partnership between Banks and Demand Media were not disclosed.

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Bing Focuses On Entertainment With New Features

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Microsoft's search engine, Bing , is enhancing its searches for an area of interest to lots of Southern California firms--entertainment and media content. According to Bing, it has released a new version of its site which focuses on music, gaming, movies, and TV. The search engine said one of the biggest investments is in entertainment, particularly navigating and finding what you are looking for from content on the web.

Evolve Media Buys RealityTea.com, WebEcoist.com

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Los Angeles-based Evolve Media Corp. , the parent firm of AtomicOnline, SheKnows, and a network of other digital media sites, announced this morning that it has acquired two sites-- RealityTea.com , focused on reality entertainment, and WebEcoist.com , a green living site.

CPMs Highest For Newspapers, Sports Sites

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Display ad numbers released today from Internet analysis firm comScore shows that CPMs for Internet publishers were highest for newspapers, and lowest for social networking sites. for newspaper sites, and $6.29 for sports sites. Among the lowest CPMs are social networking sites, which garnered only an $0.56 Other high CPM earners are general news sites, at $6.14 CPM, and entertainment sites at $4.75.

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More investors are betting on virtual influencers like Lil Miquela

TechCrunch LA

Meanwhile, new venture-backed companies like the superstealthy Shadows, SuperPlastic and Toonstar are all developing virtual characters that will launch via social media channels like Snap and Instagram, or on their own platforms.

Mail.com Buys Entertainment Blog

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Los Angeles-based Mail.com Media Corporation , which operates the email service Mail.com, said today that it has acquired an entertainment focused blog, DeadlineHollywoodDaily.com. Mail.com operates a number of online content-focused sites, including HollywoodLife.com, MovieLine.com and OnCars.com, in addition to its online email services. Tags: mail.com mail media merger acquisition deadlinehollywooddaily blog content email

H Code Media Signs Peruvian Radio, TV Broadcaster

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Los Angeles-based digital advertising provider H Code Media reports that it has signed a new partnership with Peruvian radio and television broadcast company Radio Programas del Peru (RPP). According to H Code Media, it will become the exclusive partner to monetize RPP's traffic, and will represent 100 percent of RPP's ad inventory in the US on its various websites. H Code media is led by CEO Parker Morse.

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Fullscreen Buys Video Game Content Site ScrewAttack

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Los Angeles-based Fullscreen , the video content network operator, said Friday that it has acuqired video game media site ScrewAttack. According to Fullscreen, the acquisition will significantly increase its presence in the game industry news and entertainment space. Financial terms of the acquisition were not announced. ScrewAttack runs a YouTube channel, website, as well as an annual gaming focused conference, SGC.

Demand Media Buys CoveritLive

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Santa Monica-based Demand Media said this morning that it has acquired CoveritLive , a developer of a live blogging platform used to provide real time commentary, reader polling, and questions and answers on live events. Demand Media was already a strategic investor in CoveritLive. Demand Media said CoveritLive will become part of its portfolio of social solutions, alongside its community platform PLuck.

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Break Media Expands Into New Ad Verticals

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Los Angeles-based Break Media , the online media and advertising firm run by Keith Richman, announced this morning that it is in a major expansion in its advertising network, and has added 23 new verticals to its network. Among the new sites joining Break's advertising network are Justin.tv, RedOrbit.com, Spil Games, and WeGame.com. New verticals in its network include Business/Finance, College, Auto, Travel, Shopping, Parenting and Gaming sites.

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Break Media Goes 3D

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Los Angeles-based Break Media , the online entertainment site run by Keith Richman, said today that it has launched a new, 3D video channel--and will also produce its own, original 3D series. Tags: break media content publishing hollywood Break said the channel, which will roll out over the next two weeks, includes 3D mini shows and action sports video. The channel will also feature other, 3D videos from across the web.

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Render Media: Creating A Digital Publisher In The Social Age

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Los Angeles-based Render Media (www.rndr.com), which is creating a publisher geared at the social world, social channels, and sharing. We caught up with co-founder and CEO Vic Belonogoff to learn more about Render Media, whose flagship site is Opposing Views.

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Hollywood Insiders Back Social Shopping Site The Hunt

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San Francisco-based The Hunt said this week that it has raised a seed funding round worth $2.7M, from such Hollywood insiders as Ashton Kutcher and Guy Oseary''s AGR-ade Investments, Rohan Oza (Vitamin Water, Pop Chips), RedOne (producer for Lady Gaga and Jennifer Lopez), Keli Lee (EVP of Casting for ABC Entertainment Group), Anjula Acharia-Bath (CEO of Desi Hits) and Michael Banks (media investor).

kidthing In Distribution Deal With Children's Site

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Los Angeles-based kidthing, which makes digital media software focused on children, has inked a deal with MrsP.com, a children's entertainment site focused on reading and books. Tags: kidthing children digital content media

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As Quibi reportedly seeks another $1 billion, Fiction Riot fills the programming slate for its rival service

TechCrunch LA

Ficto is bringing to market adaptations of bestselling books and original productions which will be released with theatrical films and has plans in the pipeline for other forms of scripted and unscripted entertainment.

EQAL Powers Site For Earth Balance, Whole Foods Market

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Los Angeles-based EQAL , the social entertainment and media firm known for lonelygirl15, is powering a new web site for Earth Balance and Whole Foods Market. According to Earth Balance, it is launching a new holiday bakeoff community-- MadeJustRight.com --which will allow home bakers a chance to win prizes and have their recipes featured on Whole Food's web site. Tags: eqal social media ecommerce holiday baking

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Marketing The Funniest Site On The Internet With Patrick Starzan of Funny or Die

Tech Zulu Event

He is a marketing professional with over 8 years of extensive online and social media marketing experience. Patrick is the man behind all the marketing aspects of what could be called one of the funniest sites on the web. How do you market the Funniest site on the internet?

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Break Media Ties With BlueKai, exelate

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Los Angeles-based Break Media , which operates a number of Internet media and entertainment properties focused on men, said late Tuesday evening that it has partnered with BlueKai and exelate , two firms providing online advertising data. Break specifically said the partnerships would help enhance its video and display ads on its sites. Break operates the Break.com, CagePotato, MadeMan, Chickipedia, HolyTaco, ScreenJunkies, AllLeftTurns and FileFront sites.

GumGum Partners With Glam Media

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Santa Monica-based GumGum said Wednesday that the firm has inked a partnership with Glam Media and Splash News. According to GumGum, it will provide Glam's publishing network with free access to entertainment from Splash News, which is a major provider of celebrity and paparazzi photos.

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DreamJobbing: Melding Online And Media To Create A Platform For Dream Jobs

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We spoke with Lisa Hennessy , one of the founders of DreamJobbing and an entertainment industry veteran, to learn more about the startup. This is an interesting combination of media and online website, can you talk about the strategy there? All of it will live on the Dreamjobbing site.

Buzznet Targets Tweens, Teens With New Celebrity Site

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Hollywood-based Buzznet, a venture-backed operator of social media websites, said Thursday that it has launched a new site called Just Jared Jr. The site is being launched in a partnership with Buzznet and celebrity blog Just Jared. According to Buzznet, the new site will provide tweens and teens with up-to-date and high quality pop culture and celebrity content, and is being launched as part of Buzznet's Celebuzz.com entertainment community.

Microsoft Rolls Out Celebrity News Site

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Microsoft's MSN, and Santa Monica-based media firm BermanBraun Interactive said today that they have rolled out a new celebrity news site called WonderWall , which will feature information on what the companies described as the "hottest" pop culture stories, personalities, and trends. According to the firms, the new, stand-alone site will also be featured throughout the MSN network, and is designed to have the look and feel of a magazine.

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Break Media Sees Move Towards Mobile

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Los Angeles-based online publisher Break Media is reporting this morning that it is seeing a shift towards mobile access on the company's various websites. According to Break, twenty two percent of its video views are now happening on mobile or other consumer entertainment devices. Break Media runs sites Break.com, MadeMan, GameFront, HolyTaco, ScreenJunkies, CagePotato, AllLeftTurns, Chickipedia, and TuVez. break media mobile access video

Pluggedin Media Looks For Buyer

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Los Angeles-based Pluggedin Media , which operates a web site focused on streaming of high quality, music videos in HD and broadcast quality, is looking for a buyer. The firm is backed by funding from Overbrook Entertainment, the entertainment firm run by Will Smith, James Lassiter and Ken Stovitz, and launched in April of last year. Tags: merger content acquisition pluggedin hdtv media

Media 100

Pluggedin Media Looks For Buyer

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Los Angeles-based Pluggedin Media , which operates a web site focused on streaming of high quality, music videos in HD and broadcast quality, is looking for a buyer. The firm is backed by funding from Overbrook Entertainment, the entertainment firm run by Will Smith, James Lassiter and Ken Stovitz, and launched in April of last year. Tags: merger pluggedin acquisition content hdtv media

Media 100

Fizziology Expands In The UK

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Hollywood-based social media research company Fizziology said this morning that it has launched a new, U.K. Fizzilogy provides online social media monitoring of Facebook, Twitter, blogs, and other sites to help the media, entertainment, and sports industry track trends.

Interview with Sherry Gunther, Masher Media

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Last Week, Calabasas-based Masher Media announced it had received a round of angel funding from the Tech Coast Angels to fund its development of MyMiniPeeps (www.myminipeeps.com), a virtual world for children. We spoke with Sherry Gunther, CEO and founder of the firm, earlier this week to get a better look at the company and the dynamics behind the virtual world market nowadays--as well as why Sherry decided to make the jump from the world of entertainment media to online.

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Location-based virtual reality is increasing its footprint in the U.S.

TechCrunch LA

That’s the hope of people like Nancy Bennett, an entertainment industry veteran who was brought on as the Chief Creative Officer at Two Bit Circus. ” Bennett knows a thing or two about entertainment.

BUZZMEDIA Buys Electronic Music Blog XLR8R

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Los Angeles-based BUZZMEDIA , the venture backed entertainment and digital media publishing firm behind such sites as Celebuzz, Sterogum, and Buzznet, has acquired electronic music blog site XLR8R , the firm said today. xlr8r buzzmedia music content entertainment blog blogger digital media hollywood

Southern California Tech Central

Technology Council

The Technology Council of Southern California and TechEmpower are happy to announce the launch of: Southern California Tech Central This is a community of people in Southern California who have come together to help find and organize the best content from blogs, news sources and other web sites all around technology in So Cal. Tags: Hardware Internet Marketing Media/Entertainment Newsletter Sales Software Startups Venture Capital Video Games