Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I actually like finding entrepreneurs who are more circumspect, less braggadocios and generally more planned about their actions. That’s fine if entrepreneurs are your target market.

Marketing 380

Marketing Startup Press Technical Advisors 380

Startup Professionals Musings

AUGUST 6, 2016

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. How many of these lead generation techniques are funded in your business plan? Social-media advertising.

Customer 60

Customer Custom Marketing Social Media 60

Both Sides of the Table

APRIL 26, 2016

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. So I spend an inordinate amount of time with entrepreneurs focused on payback. End of story.

Metrics 150

Metrics Startup SaaS Course 150

Startup Professionals Musings

JULY 13, 2012

This means spending more money on search marketing (SEM) to make it look like the buzz is working. Some startups not only ignore this and don’t budget for it, but they actually plan on the free viral marketing to generate enough revenue from click-through advertising to fund operations and future growth. Seed viral activity.

Marketing 95

Marketing Startup SEM Blogging 95

socalTECH

SEPTEMBER 14, 2009

Bill Fried: I'm a serial entrepreneur. We're self funded as our own angel investor, and we thought based on the numbers in Hawaii it would be a nice sideline. How is the company funded? Billy Fried: It's self funded, and I've invested about $300,000 to date. We're really in the memories business.

Activity 164

Activity Startup Sites Web 164

Startup Professionals Musings

MARCH 21, 2011

This means spending more money on search marketing (SEM) to make it look like the buzz is working. Some startups not only ignore this and don’t budget for it, but they actually plan on the free viral marketing to generate enough revenue from click-through advertising to fund operations and future growth. Seed viral activity.

Marketing 90

Marketing Startup SEM Blogging 90

Startup Professionals Musings

DECEMBER 7, 2010

Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. Use social media and Search Engine Marketing (SEM) to start. My first recommendation then is to confine your “premier brand” comments to the long-term vision section of your business plan. Get exposure for your expertise.

Marketing 94

Marketing Startup Social Media SEM 94

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. For starters – the team is exactly what I look for when I’m looking to fund entrepreneurs.

Advertising 284

Advertising Invest RSS CPC 284

Both Sides of the Table

MARCH 25, 2016

In our industry we applaud the efforts for entrepreneurs to have tried and we know that today’s failure can bring the experience for tomorrow’s success. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Many startup businesses – tech or otherwise – fail.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

MAY 15, 2010

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Both Sides of the Table

MARCH 11, 2011

He was a life-long entrepreneur and the first business he created out of college (actually, he founded it while he was at Caltech) was a company that manufactured high quality audio speakers. And when I say this I don’t mean they funded billion dollar companies – they literally created them. Shopping.com.

Competition 350

Competition Idealab Product CitySearch 350