Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. According to a recent article in Entrepreneur , 94% of small and medium businesses (SMBs) now use social media as a marketing tool, and 81% use it to drive growth.

Social Media 108

Social Media Media Marketing Resource 108

socalTECH

SEPTEMBER 1, 2011

There have been a lot of entrepreneurs here in software and other industries, and interestingly enough there seem to be more self-funded, bootstrapped firms here, rather than those looking for venture capital to get off the group. Gary Bishop: The founder of the company is Dustin Snell, who is a classic, bootstrap entrepreneur.

Networking 214

Networking IBM IBM Pacific Palisades 214

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. I wouldn’t want to do the ROI on that one. Marty Zwilling.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. Marty Zwilling.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. I wouldn’t want to do the ROI on that one. Marty Zwilling.

Media 92

Media Social Media Marketing Resource 92

Startup Professionals Musings

APRIL 22, 2010

Things that make it investment-grade for outside investors will also benefit you, since you are the ultimate investor. Many entrepreneurs scare away potential investors by claiming that their technology represents “truly disruptive technology.” Competing with IBM, Microsoft, and other large companies should never be minimized.

Invest 74

Invest Tips Competition Metrics 74

InfoChachkie

NOVEMBER 7, 2011

and a seed investor ISS (sold to IBM, $1.3B). In light of his love/hate public relations history, I asked Kevin if he has any tactical advice for emerging entrepreneurs seeking press coverage for their ventures. When it comes to Internet marketing, “faith” is often code for “No ROI.” Kevin’s Secret Formula Of Success.

Press 260

Press Software Review Startup IBM 260