InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. I recently spoke with Brad about his approach to guerilla marketing and how he instills eclectic marketing tactics in Foundry Group’s portfolio companies.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. As a result, being an entrepreneur in now within the financial reach of almost everyone. See my interview a while back with parallel entrepreneur Rich Christiansen , who has started 28 businesses with a target bootstrap investment of $5K each.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. If you can’t raise — you’re dead. End of story.

Metrics 150

Metrics Startup SaaS Course 150

Startup Professionals Musings

AUGUST 17, 2018

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). It’s also one of the most accountable, with in-depth data provided by search engines about performance.

Social Media 55

Social Media SEM Startup Advertising 55

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” Advertising is all about getting the most results for the least cost. Marty Zwilling.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

AUGUST 6, 2016

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). It’s also one of the most accountable, with in-depth data provided by search engines about performance.

Customer 60

Customer Custom Marketing Social Media 60

socalTECH

MARCH 13, 2020

Dmitri Leonov: We built a distribution business for equipment for the spa industry, and have had 10,000 client over that time, but in the last few years, we've really focused on talking to spa customers about their needs in the market. What's different about our business model is to bring them customers. That makes this a no-brainer.

Template 124

Template Beverly Hills Startup SEM 124

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. As a result, being an entrepreneur in now within the financial reach of almost everyone. See my interview a couple of years ago with parallel entrepreneur Rich Christiansen , who has started 28 businesses with a target bootstrap investment of $5K each.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Both Sides of the Table

APRIL 4, 2011

And if you’re not meeting as a team to discuss these metrics and have a regular debate about how you’re doing and what needs to change then I can assure you that you’ll never reach your destination. Here are some measurements I think about. How many through SEM? You’ll have no idea when you’re off course. Customer Acquisition.

Metrics 346

Metrics Startup SEO Customer 346

Both Sides of the Table

MARCH 25, 2016

In our industry we applaud the efforts for entrepreneurs to have tried and we know that today’s failure can bring the experience for tomorrow’s success. If you’re not even spending any time thinking about what your market could be you’re simply being lazy and unprepared. Let me be very direct.

Startup 150

Startup Marketing Study SEO 150

InfoChachkie

DECEMBER 2, 2009

As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. However, Search Engine Management (SEM) is not a “set and forget” exercise. Affiliates invest the up-front marketing expenses required to attract customers.

Customer 164

Customer Custom Advertising SEM 164

socalTECH

SEPTEMBER 14, 2009

We talked with Billy last week about the firm, and what it's trying to do: What's the whole idea behind Kijubi? Bill Fried: I'm a serial entrepreneur. About eight years ago, I founded a recreation company, which, oddly enough, is now one of my own suppliers. The firm is launching itself today at TechCrunch50.

Activity 164

Activity Startup Sites Web 164

Startup Professionals Musings

FEBRUARY 13, 2010

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. As a result, being an entrepreneur in now within the financial reach of almost everyone. See my interview a while back with parallel entrepreneur Rich Christiansen , who has started 28 businesses with a target bootstrap investment of $5K each.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

Both Sides of the Table

MAY 15, 2010

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Both Sides of the Table

MARCH 11, 2011

He was a life-long entrepreneur and the first business he created out of college (actually, he founded it while he was at Caltech) was a company that manufactured high quality audio speakers. So he founded IdeaLab with his wife Marcia Goodstein (he talks in the video about working with a spouse and also working with siblings).

Competition 350

Competition Idealab Product CitySearch 350