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9 Keys To Employing Social Media To Grow Your Startup

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.

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10 Keys That You May Not Be Happy As An Entrepreneur

Startup Professionals Musings

Some people are not cut out to be entrepreneurs. I’ve hit this before, but I still hear from too many unhappy entrepreneurs. I’ve hit this before, but I still hear from too many unhappy entrepreneurs. Entrepreneurs do not function well in traditional organizations and do not like being in the conventional management hierarchy.

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9 Strategies For Maximizing Your Social Media Impact

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.

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9 Steps to Entrepreneur Real Social Media Results

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics."

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6 Ways To Build A Business Based On A Higher Purpose

Startup Professionals Musings

Commonly, I find that business owners and entrepreneurs look first at solutions which solve painful problems, or have high profit margins, regardless of their own commitment to a higher purpose, such as saving the environment or helping the underserved. Test specifics and potential on friends, advisors, and potential customers.

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10 Sharing Principles Propel Many Current Businesses

Startup Professionals Musings

They may not have noticed the wave of “open businesses,” spawned by the Internet and social media. I especially like Cushman’s outline of the ten principles which distinguish the organization and operation of an open business from the more traditional closed model. Shared clients and objectives (networked organization).

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7 Agility Initiatives To Keep Your Business Expanding

Startup Professionals Musings

With social media and smart phone apps, real product information spreads at astounding speeds. Entrepreneurs that are not listening, not engaging, and not changing are destined to be left behind even in the best of times. Every entrepreneur must be alert enough to spot the change early, and agile enough to adapt quickly.