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9 Keys To Employing Social Media To Grow Your Startup

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics."

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9 Strategies For Maximizing Your Social Media Impact

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.

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6 Ways To Build A Business Based On A Higher Purpose

Startup Professionals Musings

For your own happiness and satisfaction, I recommend you start instead working from that higher purpose and passion. All too often, business owners find the financial returns alone do not provide the long-term satisfaction and success they assumed would come with all the hard work and challenges that come with every business, large or small.

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9 Keys To Measuring Your Social Media Campaign ROI

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.

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10 Sharing Principles Propel Many Current Businesses

Startup Professionals Musings

They may not have noticed the wave of “open businesses,” spawned by the Internet and social media. I especially like Cushman’s outline of the ten principles which distinguish the organization and operation of an open business from the more traditional closed model. Shared clients and objectives (networked organization).

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9 Steps to Entrepreneur Real Social Media Results

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics."

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7 Modern Day Business Strategies For Long-Term Growth

Startup Professionals Musings

I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to social media, or monitor feedback on sites like Yelp. At minimum, that requires a modern website, and visibility on relevant social media sites, likely including Facebook, YouTube, and Twitter.