Remove Customer Remove Media Remove Organization Remove Satisfaction
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9 Keys To Employing Social Media To Grow Your Startup

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics."

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7 Keys To Sustainably Enriching Your Customers’ Lives

Startup Professionals Musings

As I talk to many of you in my role as business advisor, I still often hear the concern for maximum return to the business and stakeholders, more than a passion for sustainably enriching the lives of your customers and team. This applies to your own team, as well as customers. Make every customer experience memorable.

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5 Ways To Focus Your Strategy On Delighting Customers

Startup Professionals Musings

The world keeps changing, and visible business strategies that worked well in the past, including being the premium brand or low price producer, simply don’t get the customer loyalty they once did. Today, customers are looking for real relationships, a memorable shopping experience, and satisfaction of a higher purpose.

Customer 133
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8 New Ways To Focus On Customers For Trust And Profit

Startup Professionals Musings

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. But even the older Boomers have learned to use technology and social media as the source of expectations from your business, more so than your own traditional marketing.

Customer 133
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9 Strategies For Maximizing Your Social Media Impact

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.

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6 Ways To Build A Business Based On A Higher Purpose

Startup Professionals Musings

For your own happiness and satisfaction, I recommend you start instead working from that higher purpose and passion. All too often, business owners find the financial returns alone do not provide the long-term satisfaction and success they assumed would come with all the hard work and challenges that come with every business, large or small.

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10 Sharing Principles Propel Many Current Businesses

Startup Professionals Musings

Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing competitors. They may not have noticed the wave of “open businesses,” spawned by the Internet and social media. Shared clients and objectives (networked organization).