Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media 59

Social Media Media Entrepreneur Platform 59

socalTECH

OCTOBER 21, 2014

What''s unique about it, it is stream live social media, and actually puts that social media content on the display right in front of you. Our technology is advanced enough that we also have big companies using our software to power their own massive network of displays, as well. READ MORE>>.

Social Media 178

Social Media Media Startup Culver City 178

Startup Professionals Musings

MARCH 23, 2020

Too many entrepreneurs I meet in my role as a business advisor still seem to believe networking is all about selling and convincing everyone that what you have will change the world. Effective networkers are quick to empathize with other people, to understand their position and where they are coming from.

Networking 126

Networking Social Media Startup Media 126

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

FEBRUARY 10, 2019

I often recommend business networking as the most effective way for a startup founder to find investors, advisors, and even key executive candidates. The answer is still the same, but I have learned over the years that there is an etiquette to this process, just like there is for social networking.

Networking 90

Networking Entrepreneur Social Network Activity 90

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” You need to be there.

Social Media 108

Social Media Media Startup Platform 108

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 93

Social Media Media Entrepreneur Platform 93

socalTECH

AUGUST 6, 2012

At least six, Southern California companies -- Nimble , ParkMe , Quarterly , Beachmint , Chromatik , and Dollar Shave Club -- have been named as one of Entrepreneur Magazine's 100 Brilliant Companies list today, a healthy share of the publication's annual look at the best ideas, hottest industries, and innovators.

Dollar Shave Club 231

Dollar Shave Club Southern California Entrepreneur Company 231

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

SoCal Tech Calendar

SEPTEMBER 10, 2009

Wednesday, September 16, 2009 -- The MIT Enterprise Forum of the Central Coast Presents: A Comprehensive View of Social Marketing, Social Media, and Social Networks. As an entrepreneur, knowing how to use these popular platforms gives you a competitive edge. that generate buzz and drive purchasing decisions.

Social Media 100

Social Media Social Network Media Enterprise Forum 100

Startup Professionals Musings

FEBRUARY 21, 2020

Many of the entrepreneurs I advise or invest with spend considerable time on the Internet, keeping up with technology, customers, and competitors, but very few feel the need for an early personal presence. Anticipate and establish supporting social media accounts. Invest your time in networking online, as well as offline.

Product 127

Product Entrepreneur Technical Advisors Technical Review 127

Startup Professionals Musings

SEPTEMBER 23, 2019

The realm of an entrepreneur is all about change, but in my experience as a mentor to business founders, I hear too much about incremental change, and not enough about revolutionary change. Today every small business can look big, via a modern website, visibility on social media, and taking an active role in popular causes.

Entrepreneur 103

Entrepreneur Social Media Artificial Inteligence Examples 103

Startup Professionals Musings

NOVEMBER 30, 2013

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Don’t Buy It ,” which asserts that “earned” social engagement drives far better business results than paid social exposure.

Social Media 100

Social Media Media Marketing Platform 100

Startup Professionals Musings

SEPTEMBER 6, 2015

Successful entrepreneurs like Tony Hsieh of Zappos and Chris McCormick of L.L.Bean have long realized that networking is no longer something that you do to get what you want, but requires listening and relationship building to do what the other party wants, with a win-win outcome. Master listening to learn where other people live.

Networking 106

Networking Entrepreneur Social Media Coach 106

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

Social Media 58

Social Media Media Platform Tool 58

Tech Zulu Event

JUNE 26, 2013

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. It is now a standard with any new social network to be able to cater to both the consumer and the brand; the person and the product.

Social Media 82

Social Media Entertainment Media Tool 82

Startup Professionals Musings

MARCH 11, 2023

Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. Craft and hone your elevator pitch early.

Ideas 126

Ideas Startup Social Media Blogging 126

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 95

Social Media Media Startup Platform 95

Tech Zulu Event

SEPTEMBER 17, 2014

TZ Tech Crawl is back and teaming up with Social Media Week Los Angeles! !! Whether you’re a networked entrepreneur or just finding your way in the LA tech scene, TZ Tech Crawls give you a fun way to discover new things about the community and each other. When: Thursday, September 25, 6-10:30pm PT. Want to Sponsor?

Social Media 93

Social Media Media Santa Monica Startup 93

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

JULY 11, 2013

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

Social Media 99

Social Media Customer Custom Media 99

Startup Professionals Musings

JANUARY 16, 2023

Successful entrepreneurs often start with a “random” idea, but they quickly focus their efforts and follow a “system” to organize their startup and maximize the clout of their activities. Allocate some time to spend on social media. Social media is critical today to almost every business. Build a team.

Social Media 94

Social Media Media Ideas Writing 94

Startup Professionals Musings

JANUARY 10, 2020

Most new entrepreneurs don’t anticipate the learning burden of being the leader, including the sense of loneliness and isolation at the top. Even in a single entrepreneur startup, the leader carries a heavy weight. Even in a single entrepreneur startup, the leader carries a heavy weight. Marty Zwilling.

Entrepreneur 134

Entrepreneur Activity Organization Course 134

Startup Professionals Musings

JULY 6, 2020

One of the simplest questions I get from aspiring entrepreneurs, and ironically one of the hardest, is “How do I start?” They just aren’t prepared for the life they want, and are really asking me how to learn to be an entrepreneur. Help entrepreneurs with constant learning. Learning doesn’t have to be all work.

Entrepreneur 137

Entrepreneur Tips Startup Education 137

Startup Professionals Musings

MAY 22, 2019

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. Handling different media formats.

Press 96

Press Entrepreneur Social Media Training 96

Startup Professionals Musings

DECEMBER 6, 2012

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

Social Media 91

Social Media Customer Custom Media 91

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

OCTOBER 4, 2010

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that business often make, along the following lines: Diving in without a strategic plan. Not having a social media policy.

Social Media 85

Social Media Media Startup Content 85

Startup Professionals Musings

JULY 9, 2022

A common request I get while mentoring entrepreneurs is for a copy of the startup checklist they need to follow, in order to build a successful new business. His checklists cover everything from building a vision, to consistently delivering results, for entrepreneurs up to mature business executives. Social Media.

Technology 133

Technology Cloud Computing Social Media Networking 133

Startup Professionals Musings

AUGUST 4, 2019

Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t waste your time networking with strangers. Start networking smarter and smaller. Don’t dumb it down for social media. entrepreneurs need to focus more on who they are marketing to and why.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Startup Professionals Musings

AUGUST 25, 2023

In the aftermath of the recent pandemic, which caused many businesses to close, a new raft of business workers and entrepreneurs are deciding to pursue their own dreams of being a new business owner, and controlling your own destiny. Use social media or reward target customers to volunteer for a feedback session.

Social Media 98

Social Media Metrics Media Tool 98

Startup Professionals Musings

MARCH 4, 2023

I recommend that every entrepreneur and small business investigate and implement as many as possible of his seven new business force multipliers that I will paraphrase here: Information sharing through social media networks. It’s time to exploit your network for trends and direction.

Social Media 106

Social Media Software Review Course Networking 106

Startup Professionals Musings

FEBRUARY 1, 2012

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: Diving in without a strategic plan. Not having a social media policy.

Social Media 93

Social Media Media Startup Tips 93

socalTECH

APRIL 14, 2010

Our interview this morning is with Lolita Carrico, founder of Gloss Network for Women (www.mygloss.com), an online network of sites focused on women. Lolita was founder of ModernMom.com, which she sold to Richard Rosenblatt's Demand Media last year, and we caught up with Lolita to learn more about her newest venture.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Startup Professionals Musings

FEBRUARY 26, 2022

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. Handling different media formats.

Media 118

Media Tips Social Media Startup 118

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success.

Social Media 104

Social Media Media Marketing Social Network 104