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8 Expectations To Check Your Entrepreneur Motivation

Startup Professionals Musings

More recently, the desire for extra income has become the key driver in new startups, according to the popular press. Being called a lifestyle entrepreneur should be a point of pride, not an insult. Of course, even lifestyle entrepreneurs want to be happy, and want their business to be “successful.” According to William R.

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6 Marketing 101 Tips For Technology Entrepreneurs

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days. Marty Zwilling.

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Are you still flexible enough to be coached?

Berkonomics

As an early-stage investor, the first test for me is whether “my” entrepreneur is flexible in both the plan and execution of their vision (since from experience almost everything about a business plan changes over time), and whether that person, no matter what age or experience, is coachable. Why should we ask this question?

Coach 156
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Entrepreneurs Are Needed To Make Web Searches Smarter

Startup Professionals Musings

Technology environment savvy. Current advertising and public relations startups are already poised along these lines, all the way from clothes shopping, art galleries, online advertising, to managing press releases. Siri is a step in this direction, but still has very limited learning and context sensing abilities.

Web 152
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6 Keys To Marketing That Many Entrepreneurs Overlook

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days.

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Caltech Gets $750M For Climate Research

socalTECH

university, the California Institute of Technology has received a massive, $750M pledge from entrepreneurs Stewart and Lynda Resnick, to go to environmental sustainability research. In the second largest donation ever made to a U.S.

CalTech 113
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Why Startup Entrepreneurs Need to Communicate More Like George Bush Than Al Gore

Both Sides of the Table

I use George Bush vs. Al Gore as allegory and I’ve been using it with entrepreneurs for years to sink in a simple point about how to communicate with the market. But the narrative in the press about Al Gore was that he was a smarmy know-it-all. Bush had the opposite narrative in the press. It is election season.