Remove Entrepreneur Remove Press Remove Social Media Remove Technology
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6 Marketing 101 Tips For Technology Entrepreneurs

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

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6 Keys To Marketing That Many Entrepreneurs Overlook

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Marketing 141
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The Demographics Of New Venture Founders Are Changing

Startup Professionals Musings

Contrary to what you might guess, the highest rate of small business and entrepreneurial growth over the last few years is not Gen-Y upstarts, but Boomers over the age of 50, now called encore entrepreneurs. One new incentive is the falling transaction costs and barriers to entry for entrepreneurs of every age. In the U.S.,

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6 Ways To Get Credible Data To Support A New Venture

Startup Professionals Musings

Many entrepreneurs are so enamored with their product vision that they believe their own hype and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. With social media and the new survey tools, it’s easy and fast to set up and run your own focus group, or opinion survey.

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Many Entrepreneurs Are Too Busy, But Not Productive

Startup Professionals Musings

If you define your self-worth as an entrepreneur by how busy you are, it’s time to find another lifestyle. For survival, entrepreneurs need to be all about accomplishing results that matter for themselves, their team, and their customers. Rule your technology, don’t let it rule you. That’s productivity. Why is this so hard?

Product 111
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Save Your Spin for Someone Who Cares

Both Sides of the Table

I recently got a phone call from an entrepreneur whom I respect and who runs a company that I hope will do great things one day. Entrepreneurs get so used to friends and family congratulating them on their press coverage that they forget sometimes that this isn’t real. Handling PR with VCs. Save it for someone who cares!