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6 Keys To Creating An Impressive Purchaser Experience

Startup Professionals Musings

Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. The challenge for every entrepreneur and every business is to understand the pragmatics of identifying and reacting to what their customers love and what they hate.

Customer 131
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6 Ways To Make Customers Remember You As Exceptional

Startup Professionals Musings

Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. The challenge for every entrepreneur and every business is to understand the pragmatics of identifying and reacting to what their customers love and what they hate. Marty Zwilling.

Customer 158
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6 Keys To A Winning Business Model For Your Customers

Startup Professionals Musings

Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. So what should an entrepreneur do to convince themselves, as well as potential investors, that they have a viable business model before it is totally proven?

Customer 109
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7 Ways Your People Skills Are The Key To Your Success

Startup Professionals Musings

If you can’t quantify or document your service for repeatability and new employee training, you will kill yourself trying to grow the business. You don’t have enough hours in a day, or trained people, to succeed with lower margins in a services startup. Capture your “secret sauce.” Don’t let your service be viewed as a commodity.

Startup 111
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5 Current Technologies Still Have Room For Innovation

Startup Professionals Musings

A common request I get while mentoring entrepreneurs is for a copy of the startup checklist they need to follow, in order to build a successful new business. The challenge is that every new business needs to be innovative and different, in order to rise above the crowd, bring real change to the world, and give you the satisfaction you seek.

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4 Keys To A Successful Integrity Check With Investors

Startup Professionals Musings

For the elite startups and entrepreneurs who manage to attract the investor they dream of, and survive the term sheet negotiation, there is still one more hurdle before the money is in the bank. Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references.

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7 Success Factors When Your People Are The Solution

Startup Professionals Musings

If you can’t quantify or document your service for repeatability and new employee training, you will kill yourself trying to grow the business. You don’t have enough hours in a day, or trained people, to succeed with lower margins in a services startup. Capture your “secret sauce.” Don’t let your service be viewed as a commodity.

Startup 174