article thumbnail

6 Keys To Creating An Impressive Purchaser Experience

Startup Professionals Musings

Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. Train customer-facing team to collaborate with customers. Internal training and policies are not adequate to create great customer experiences.

Customer 131
article thumbnail

6 Ways To Make Customers Remember You As Exceptional

Startup Professionals Musings

Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. Train customer-facing team to collaborate with customers. Internal training and policies are not adequate to create great customer experiences. Marty Zwilling.

Customer 158
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Keys To A Winning Business Model For Your Customers

Startup Professionals Musings

Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Don’t assume that only customer-facing employees need to understand sales, and that these people can be hired and trained at the last minute. Start selling it before you build it.

Customer 109
article thumbnail

6 Keys To Competitive Advantage By Memorable Service

Startup Professionals Musings

With the advent of social media, and instant communication via the Internet, that definition has been expanded to include all aspects of the customer experience , from finding you and what they need, to the ease of completing the transaction, as well as all follow-on support. Make sure non-contact experiences match face-to-face.

article thumbnail

7 Ways Your People Skills Are The Key To Your Success

Startup Professionals Musings

If you can’t quantify or document your service for repeatability and new employee training, you will kill yourself trying to grow the business. You don’t have enough hours in a day, or trained people, to succeed with lower margins in a services startup. Capture your “secret sauce.” Don’t let your service be viewed as a commodity.

Startup 111
article thumbnail

6 Reasons That Managers Still Add Value In Business

Startup Professionals Musings

In this age of millennials and social media, individual workers are more driven by the greater good, work-life balance, and peer culture, than by organizational pressures. In summary, I am supportive of the trend toward delayering, reducing the number of managerial layers, and managerial training for those interested in that role.

Outsource 133
article thumbnail

8 Marketing Multipliers To Boost Your Business Growth

Startup Professionals Musings

Here is an outline of some key force multipliers that I have seen used effectively in the ongoing battle for business survival and success: Establish a presence on multiple social media channels. Amazingly, I still find that many small businesses still don’t use any social media, much less appear on a range of platforms.

Marketing 119