Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 95

Social Media Media Startup Platform 95

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. But don’t stop there.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

JULY 30, 2021

Unfortunately, in my role as business advisor , I don’t see the same response to more common weak signals , like the move to phone texting instead of voice, or politics invading social media. An example is the transportation industry moving to electric – key player positions are changing rapidly.

Marketing 162

Marketing Social Media Metrics Customer 162

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 93

Social Media Media Entrepreneur Platform 93

TechEmpower

OCTOBER 9, 2023

Let's take a look at some of the many ways businesses can benefit from these new models to streamline operations and deliver faster and more accurate results.We’ll begin by looking at some real-world examples and then we’ll dive into more details of how these improved search capabilities can enhance your business.

Generative AI 346

Generative AI Artificial Inteligence Tool Knowledge Base 346

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

JUNE 5, 2019

With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers. One bad customer experience will kill not only one customer, but many future ones, who hear the message via social media and friends. The world has changed.

Customer 84

Customer Custom Company Companies 84

Startup Professionals Musings

DECEMBER 22, 2021

In this age of instant and global communication via social media and the Internet, I see more and more evidence that delighted customers should be your top priority. A winning linked focus example is to choose a higher purpose common to all cultures, such as protecting the environment, or helping the underprivileged.

Customer 114

Customer Custom Satisfaction Metrics 114

Startup Professionals Musings

SEPTEMBER 22, 2022

For example, many investors I know tell me they look for business plans that allocate the largest portion of a requested investment to marketing, but most often see the top “ use of funds ” to be further product or service development. Seek out people who are already known in your space.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Startup 88

Startup Professionals Musings

MAY 14, 2023

Cash flow is a basic survival metric for every startup. Be a miser with contract services and facilities. Use social media for early marketing. Social media is not rocket science. For example, a software development startup raising $250,000 from angel investors better be able to operate on $25,000 per month.

Search Engine Optimization 103

Search Engine Optimization Outsource Development Social Media Equity 103

Startup Professionals Musings

MAY 12, 2021

It’s easy to fall back on the generic message that your solution is easier to use, has more function, and comes with great service, but who looks twice at that message? For example, Warby Parker boosted selling glasses online a while back with “Try five frames at home for free.” Use social media for marketing, not just feedback.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

JUNE 21, 2023

For example, consider CVS Health's Project Health program, which directed teams to provide free health screenings to disadvantaged and underserved patient populations. To succeed in business, every passion and purpose has to be translated into real products, services, customers, and impact on the community.

Satisfaction 114

Satisfaction Customer Custom Social Media 114

Startup Professionals Musings

AUGUST 19, 2020

Cash flow is a basic survival metric for every startup. Be a miser with contract services and facilities. Use social media for early marketing. Social media is not rocket science. For example, a software development startup raising $250,000 from angel investors better be able to operate on $25,000 per month.

Search Engine Optimization 124

Search Engine Optimization Outsource Development Social Media Equity 124

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 100

Marketing Social Media Framework Media 100

SoCal CTO

MAY 21, 2012

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. In this talk, Tony first looks at the landscape of 3rd party services and data.

CTO Hire 175

CTO Hire Startup Metrics eHarmony 175

Startup Professionals Musings

JUNE 2, 2021

Customers today quickly get beyond these, and put a competitive priority on the experience of others, reflected in reviews and social media, and their own total experience with your sales process, delivery, returns, and support on their schedule. Create a team culture for personalized service.

Competition 142

Competition Software Review Social Media Customer 142

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

MAY 4, 2020

For example, I used to regularly hear pitches for the next great social media site, usually focused on a special interest or niche , such as photography, cooking, healthy living, or a thousand others. Define success metrics, and measure progress regularly.

Startup 123

Startup Outsource Development Entrepreneur Outsource 123

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

FEBRUARY 23, 2018

Use social media for more visibility. Adopt a project-based revenue model with metrics. For example, a marketing project would be the number of leads generated or ad impressions, instead of recommendations for improving the process. Leadership by example works at all levels of a company.

Social Media 56

Social Media Software Review Customer Custom 56

Startup Professionals Musings

SEPTEMBER 29, 2018

Cash flow is a basic survival metric for every startup. Be a miser with contract services and facilities. Use social media for early marketing. Social media is not rocket science. For example, a software development startup raising $250,000 from angel investors better be able to operate on $25,000 per month.

Startup 89

Startup Search Engine Optimization Outsource Development Social Media 89

socalTECH

APRIL 15, 2016

For example, say you are shopping on a website like Helix Sleep. To get a discount, we ask customers to share information on the brand on Twitter and in the future, other social networks, and that discount is based on how influential they are for that brand. We spoke with co-founder Brett Bernstein. Explain how Gatsby works?

Social Media 100

Social Media Social Network Examples Startup 100

Startup Professionals Musings

SEPTEMBER 14, 2016

Cash flow is a basic survival metric for every startup. Be a miser with contract services and facilities. Use social media for early marketing. Social media is not rocket science. For example, a software development startup raising $250,000 from angel investors better be able to operate on $25,000 per month.

Startup 108

Startup Search Engine Optimization Outsource Development Social Media 108

Startup Professionals Musings

MARCH 25, 2016

For example, Starbucks found initial success with professionals aged 25 to 40 in urban areas and with moderately high income but later looked to a new market of millennials who wanted a place to sit and chat, study or work. Include mobile-app support and new social-media channels. Overhaul the buying and service experience.

Customer 55

Customer Custom Marketing Social Media 55

Tech Zulu Event

JULY 20, 2012

Reiss started with service design in the 1980s and thinks a lot of the things done then are the same things that people are doing now. It’s a whole bunch of different things including service design…that are all part of the UX.” ” Some call it service design or experience design or product design. .”

Social Media 101

Social Media Design Los Angeles Media 101

Startup Professionals Musings

OCTOBER 5, 2014

Cashflow is a basic survival metric for every startup. Be a miser with contract services and facilities. Use social media for early marketing. Social media is not rocket science. For example, a software development startup raising $250,000 from angel investors better be able to operate on $25,000 per month.

Entrepreneur 105

Entrepreneur Search Engine Optimization Outsource Development Social Media 105

SoCal CTO

NOVEMBER 10, 2009

My first job out of school was at one of the early bioinformatics companies in Silicon Valley, working as the head of technical services. You mention social / viral aspects at both Google Photos and United Online. What were those and how is that changing now given how things are changing in social media?

Product 150

Product Entrepreneur Social Media Google 150

Startup Professionals Musings

AUGUST 4, 2017

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. The advent of social media and real-time interactive feedback via the Internet allows every customer to build and expect a relationship with your business, rather than just touchpoints.

Customer 85

Customer Custom Product Marketing 85

Tech Zulu Event

OCTOBER 19, 2012

Elite media giants, agencies and brands flew in from around the country to discuss the rapidly changing and complex ecosystem evolving between the primitive television and social engagement union. Social media giants Twitter and Facebook were both on hand to present their latest findings of their contributions to social television.

Conference 78

Conference Beverly Hills Social Media Media 78