Examples Metrics Social Media Technical Review 
Startup Professionals Musings
SEPTEMBER 28, 2012
When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. But don’t stop there.
Startup Professionals Musings
MARCH 19, 2022
In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology. Generalized email blasts and social media ads may be great for finding interest in your services, but these are not enough to close and maintain new clients.
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Startup Professionals Musings
JUNE 5, 2019
With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers. One bad customer experience will kill not only one customer, but many future ones, who hear the message via social media and friends. The world has changed.
Xconomy
SEPTEMBER 23, 2016
I found another name for this low-tech form of long distance TV show sharing in the New York Times: “sync-watching.” Beyond a simple phone call, far-flung friends are using any technical means possible—like Skype and live tweeting—to duplicate that cozy experience of sitting in front of the same TV together. See how it works here.).
Startup Professionals Musings
MARCH 25, 2016
For example, Starbucks found initial success with professionals aged 25 to 40 in urban areas and with moderately high income but later looked to a new market of millennials who wanted a place to sit and chat, study or work. Update your technology to reach new customer segments. Include mobile-app support and new social-media channels.
Tech Zulu Event
NOVEMBER 28, 2011
To prove that point, tonight I had the privilege of hearing him speak at Lean LA , a Los Angeles group that helps high tech start-ups build great companies on a budget. And he showed us examples how implementing his team’s innovations directly sky rocketed company sales. Noah has what I believe he called “Thank You metrics”.
Startup Professionals Musings
OCTOBER 8, 2018
As a long-time advisor to entrepreneurs and business owners, I rarely find someone who doesn’t proclaim that the business world is changing rapidly, with new technology, new customer expectations, and new cultures. You need to communicate quantified and updates goals quarterly, including the metrics to assess progress and success.
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