Both Sides of the Table

NOVEMBER 4, 2010

Let me start with Professor Christensen’s definition: “An innovation that is disruptive allows a whole new population of consumers access to a product or service that was historically only accessible to consumers with a lot of money or a lot of skill.&#. It is not a beach novel to be sure.

Startup 376

Startup Framework Marketing Customer 376

socalTECH

DECEMBER 27, 2017

In several cases, Association CEO’s are assessing strategies, products, & services as for profit executives do at global enterprises. As the new NAIS President, Donna Orem, her Board, and her team set out to build a segmented research study to profile the market of Private Schools. The National Association of Independent Schools.

Research 140

Research Organization Help Product 140

Both Sides of the Table

JANUARY 12, 2014

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Product is simply about defining a physical good or service that would be valued by consumers of the product more than existing alternatives based on functionality, quality and/or price. But it works.

Marketing 379

Marketing Startup SEM SEO 379

SoCal CTO

JUNE 9, 2010

First off the two prezis and then the case study material (i used ERPLY as inspiration). &# The classic framework for analyzing a firm’s strategic position is Michael Porter’s Five Forces. Thus, 6 months after graduation when I was contemplating leaving my job, the risks felt enormous.

Startup 248

Startup Venture Capital Conference Social Media 248

Tech Zulu Event

MARCH 7, 2010

Dave Gwozdz, CEO of Mojiva will highlight some findings of this recent study called "State of the Industry in Mobile." Moderator : Dan Flanegan, VP Strategy & Client Services at BrandInHand Speakers: Jeff Sass, Vice President, Business Development, Chief Evangelist, Myxer Inc. Guaranteed to be a high value session. The advertiser?

Mobile 40

Mobile Media Case Study Advertising 40

Startup Professionals Musings

DECEMBER 7, 2014

A while back, Gartner formalized their Big Data definition as a “3V” framework - high Volume, high Velocity, and high Variety information asset, requiring new forms of processing to enable enhanced decision making, insight discovery and process optimization. Big data can mean big profits. Data is the new weapon of defense.

Entrepreneur 109

Entrepreneur Social Media IBM IBM 109

Startup Professionals Musings

APRIL 27, 2013

In 2012, Gartner formalized their Big Data definition as a “3V” framework - high Volume, high Velocity, and high Variety information asset, requiring new forms of processing to enable enhanced decision making, insight discovery and process optimization. Big data can mean big profits. Data is the new weapon of defense.

Startup 103

Startup Social Media IBM IBM 103