article thumbnail

The makers of the virtual influencer, Lil Miquela, snag real money from Silicon Valley

TechCrunch LA

The subject of numerous glowing profiles in online and print fashion and lifestyle magazines (including, most recently, in High Snobiety ), Lil Miquela’s stardom (and her fellow avatars) fascinated because the characters’ creators coyly toed the line around “her” self-awareness and their own. ” That was a lie.

article thumbnail

Interview with Lolita Carrico, Gloss Network

socalTECH

Obviously, some of this is just about technology--such as search engine optimization--and I think lots of readers are initially finding us through social media and search--but I also think that as the find a channel they are most interested in, they are coming back. Lolita Carrico: Social media had a lot to do with it, for sure.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Yapert Puts All Your Interests In One Mobile App, With Phil Kelly

socalTECH

Right now, that''s a jumble of different social services, websites, and more--which is the problem that Yapert (www.yapert.com) thinks it has solved. Phil Kelly: We''re an interactive, mobile magazine, which I think is probably the best way to describe it. consolidating magazine mobile yapert interview kelly phil' READ MORE>>.

Mobile 159
article thumbnail

Content, Commerce, and Cosmetics: A Look At IPSY's Subscription Business

socalTECH

Or, maybe they'd learn from a magazine. Social media allows women to seek out other, like minded women, and learn from them. We understand you're backed by $100M in funding? Michelle believes that women should learn from other women. I've been involved since the launch. Corey Weiss: Yes, that's correct. delivering value.

Commerce 100
article thumbnail

YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund

InfoChachkie

some of the money was spent by YouTubers to purchase homes and not create videos), the majority of the funds were properly deployed by the emerging community of professional YouTubers. Subscriptions & Social Sharing – In the last century, magazine and newspaper subscriptions drove readership, which sold print ads.

Google 133
article thumbnail

Here’s How to Do PR on a Budget

Both Sides of the Table

In that article I talked about how PR drives: recruiting, employee retention, biz dev deals, funding and even M&A and that often “attribution” to your PR activities is unknown. Contrary to popular opinion I actually believe crowd-funding is best used after seed capital or venture capital. I have no money?

Press 319
article thumbnail

From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. Dear Friends, We have no income and no venture capital funding. Magazine ended up doing a cover story on Kyle and I called, An American Start-Up. Here''s how they pulled it off.