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6 Keys To Funding Based On Your Marketplace Advantage

Startup Professionals Musings

Here are some of the key ones: Patent protection in place as a barrier to entry. Investors understand that patents can be broken by unscrupulous competitors, but they prove your conviction that you have created something innovative, and are willing to do the work to defend it. Clear product differentiation and a singular focus.

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5 Keys To A Viable Spending Rate And Cash Management

Startup Professionals Musings

Count on six months from beginning the funding process until a new check is cashed. Always add 20 percent to your best estimate of funding requirements when approaching investors. Use social media for early marketing. Social media is not rocket science. Buffer your projected resource requirements.

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10 Key Business Founder Checks Needed Before The Plan

Startup Professionals Musings

Working for a well-funded existing company, or pursuing your dream as a hobby, may be more satisfying and productive. Assess your own resources as well as funding sources. You need intellectual property , such as a patent, trade secret, or process expertise that will be a barrier that you can defend.

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5 Ways To Conserve Investor Cash And Ensure Survival

Startup Professionals Musings

Count on six months from beginning the funding process until a new check is cashed. Always add 20 percent to your best estimate of funding requirements when approaching investors. Use social media for early marketing. Social media is not rocket science. Buffer your projected resource requirements.

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7 Ways Your People Skills Are The Key To Your Success

Startup Professionals Musings

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. Be a visible and available expert in your domain.

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7 Indications Of Your Ability To Get Business Results

Startup Professionals Musings

Registered patents and other intellectual property. Contrary to popular belief, most investors are not looking for entrepreneurs who are desperate for funding. In this context, investors are attracted to thought-leaders visible on social media, and people with strong technical credentials.

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Equity Investment Platform Preparation Best Practices

Startup Professionals Musings

If you are one of the thousands of entrepreneurs who need equity funding to get your startup going (no loans to repay), you are probably overwhelmed at the prospect of finding, contacting and pitching to the huge number of qualified angels and investment groups around the country. Register Internet and social media startup names.