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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

For Ethan it came down to two companies – BuildOnline or Google. ” I proclaimed to Ethan, “Google is at $400 / share. ” So Ethan went to work as a product manager at Google Video. When Ethan was considering leaving Google we talked about it. What do we like about OpenTable?

CTO Coach 359
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

Yesterday I wrote a post about “ growth hacking ” and why I thought it was wrong that people were hating on the term unnecessarily. Product is simply about defining a physical good or service that would be valued by consumers of the product more than existing alternatives based on functionality, quality and/or price.

Marketing 379
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Interview with Dmitri Leonov and Constantine Suychmez, Ulevate

socalTECH

Dmitri Leonov: We built a distribution business for equipment for the spa industry, and have had 10,000 client over that time, but in the last few years, we've really focused on talking to spa customers about their needs in the market. What's different about our business model is to bring them customers.

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. If you can’t raise — you’re dead. End of story.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. But of course Google eventually became the massive winner in this category. I believe that many social networks confused this idea. I have argued that the real power of Twitter is link sharing.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

And if you’re not meeting as a team to discuss these metrics and have a regular debate about how you’re doing and what needs to change then I can assure you that you’ll never reach your destination. You’ll have no idea when you’re off course. Here are some measurements I think about. How many through SEM?

Metrics 346
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. No one, including the engineers who work on Google’s constantly evolving search algorithms, fully understands how to reliably and consistently boost search results via artificial means.

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