socalTECH

AUGUST 27, 2014

We had worked at another organization together in online marketing, and learned every aspect of the business, from closing new deals, on-boarding new clients, to building media plans. The world here is constantly changing -- particularly with shifts to mobile, Google algorithms, etc. - What''s the story behind the company?

Startup 239

Startup El Segundo Marketing Media 239

Both Sides of the Table

MARCH 11, 2011

To say he has had an impact on the web would be an understatement. He invented the category of sponsored search. At the time when you did a search on Lycos, Alta Vista or similar for a category such as Cars you ended up getting 9 spam results and 1 proper website to meet your needs. But obviously Google won the war.

Competition 350

Competition Idealab Product CitySearch 350

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. But of course Google eventually became the massive winner in this category. Early evidence is good.

Advertising 284

Advertising Invest RSS CPC 284

Both Sides of the Table

MAY 5, 2011

I’m an entrepreneur at heart so I’m always inspired when I hear stories about innovation. It’s why my investment philosophy is called, “ the entrepreneur thesis.&#. Who’s going to help you with improving your marketing / positioning to become a clear platform category leader like Twilio?

Venture Capital 317

Venture Capital Technical Review Startup Press 317

Both Sides of the Table

DECEMBER 5, 2010

What I want to answer with this post (long though it may be) is: Why did Web 2.0 ask microsoft, aol/time warner & google]. Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere.

Social Network 318

Social Network Networking Web 2.0 Startup 318

socalTECH

SEPTEMBER 23, 2009

One of the firms launching this week there is Los Angeles-based NativeTung (www.nativetung.com), which is developing tools to help web sites translate and create multilingual versions of their sites. It's in the automated translation category of the industry. What is NativeTung? Idris Manley: We see ourselves as the third generation.

Startup 133

Startup Technical Review Social Network Content 133

socalTECH

JUNE 9, 2010

To understand why investors are finding the firm so interesting, and why the company raised such a large round, we spoke with Adam Bernhard , CEO of the firm, about the company and funding, how email has allowed the firm to get past the "Google trap" of marketing on the web, and where the firm is going. Adam, thanks for the time.

Sales 224

Sales Email Startup Sample 224