Startup Professionals Musings

JUNE 4, 2021

What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Paid search engine ranking (PPC) is just buying advertising for your business. PPC is sometimes called “buying your way into search results.” Cost per click (CPC).

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. Cost per click (CPC).

Paid Search 90

Paid Search PPC Organization SEO 90

socalTECH

MARCH 20, 2009

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. Dan Yomtobian: Scour is a social search engine, which meta searches Google, Yahoo, and MSN. We overlay our own algorithm and decide what listing to show, in what order, based on how Google, Yahoo, and MSN spit back data to us.

PPC 113

PPC Sherman Oaks Advertising Yahoo 113

Both Sides of the Table

OCTOBER 29, 2009

Wordpress), video (YouTube), pictures (Flickr), review sites (Yelp) and collaborative content (Wikipedia). Google’s AdSense) or some other form of ad. As John Battelle chronicles in his brilliant (and must read) book, The Search , Google thought this idea stunk. Image courtesy of Bernhardt Haussner. So did the media.

Ideas 286

Ideas Advertising Google Technical Review 286

Eric Greenspan

NOVEMBER 9, 2009

Google, Amazon and Ebay have been at the game for a long time. Through CJ’s website, Publishers/Affiliates bring hits to Advertisers’ websites by using Google Adwords, blogs, email, Twitter, Facebook and other means. While they are similar to Google Adwords, they implement phone call tracking in their reporting, sort of.

Santa Barbara 106

Santa Barbara PPC Blogging Google 106

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. Cost per click (CPC). Cost per action (CPA).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Tech Zulu Event

JULY 31, 2013

With a standard PPC conversion rate (pay per click) of.01% They acted on instinct understanding people would be searching google to solve a problem, not find their brand, so they named their channel the solution to their product “ curebadbreath ”, rather than the boring ol’ brand name. If we apply that.01% That’s the power of video.

Dollar Shave Club 101

Dollar Shave Club Customer Custom Marketing 101