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ReachLocal Launches ReachCast

socalTECH

Woodland Hills-based ReachLocal , the provider of online marketing services for small and medium sized businesses, said today that it has launched a new product called ReachCast. Pricing on the new offering was not disclosed. The firm said the product is a result of its acquisition of SMB:Live back in February.

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ReachLocal Up 15 Percent After IPO

socalTECH

Woodland Hills-based ReachLocal , which helps small and local businesses place Internet advertising, was up 15.2 per share, after pricing below its initial offering range on Wednesday evening, and had traded as high as $15.26 percent after its IPO Thursday, closing at $14.98, up $1.98. during the day. READ MORE>>.

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Interview with Steve Pelletier, FatTail

socalTECH

Late last year, we had the chance to talk with Velocity Interactive's Ross Levinsohn about their investment in Woodland Hills-based FatTail (www.fattail.com). We're the only company with this auto-build functionality, which includes inventory forecasting and dynamic pricing. AdBook was shipped in 2004 with their help.