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REX Raises $15M Funding

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Woodland Hills-based REX Real Estate Exchange , a startup which helps homeowners sell their homes without using an MLS, has raised $15M in a Series B funding. The company only charges a 2 percent, flat free.

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ReachLocal Launches ReachCast

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Woodland Hills-based ReachLocal , the provider of online marketing services for small and medium sized businesses, said today that it has launched a new product called ReachCast. Pricing on the new offering was not disclosed. The firm said the product is a result of its acquisition of SMB:Live back in February.

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United Online Sells StayFriends

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Woodland Hills-based United Online has sold its StayFriends social networking site, to German company Stroer Content Group GmbH , the company said Thursday afternoon. United Online said it will receive 16.0 million euros ($18.3M US) for StayFriends. READ MORE>>.

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ReachLocal Launches New SEO Offering

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Woodland Hills-based ReachLocal , which provides local online marketing for small and medium sized businesses, announced this morning that it has launched a brand new, search engine optimization product, ReachSEO. ReachLocal said the new software helps SMBs to drive organic search traffic to their websites.

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ReachLocal Buys Daily Deals Firm DealOn.com

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Woodland Hills-based ReachLocal said Tuesday afternoon that it is acquiring New York-based DealOn.com , a provider of daily deals. ReachLocal said it would pay approximately $10M for DealOn Media LLC, which offers up local deals businesses in 18 markets across the U.S., DealOn was founded in 2009. READ MORE>>.

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United Online's Helfand Departs, Joins Auditude

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Jeremy Helfand , the President of United Online 's Media Group, has departed the Woodland Hills-based firm and ended up at a Palo Alto startup. Auditude develops technology to help companies monetize their online video. According to Palo Alto-based Auditude this morning, Helfand has joined the company as CEO.

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ReachLocal Up 15 Percent After IPO

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Woodland Hills-based ReachLocal , which helps small and local businesses place Internet advertising, was up 15.2 Santa Monica-based Demand Media , the Internet content publishing run by Richard Rosenblatt, also is widely expected to be in the process of filing for an IPO. The firm sold 4,166,667 shares of stock at $13.00