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REX Raises $15M Funding

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Woodland Hills-based REX Real Estate Exchange , a startup which helps homeowners sell their homes without using an MLS, has raised $15M in a Series B funding. The company only charges a 2 percent, flat free.

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United Online's Helfand Departs, Joins Auditude

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Jeremy Helfand , the President of United Online 's Media Group, has departed the Woodland Hills-based firm and ended up at a Palo Alto startup. Auditude develops technology to help companies monetize their online video. According to Palo Alto-based Auditude this morning, Helfand has joined the company as CEO.

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ReachLocal Up 15 Percent After IPO

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Woodland Hills-based ReachLocal , which helps small and local businesses place Internet advertising, was up 15.2 Santa Monica-based Demand Media , the Internet content publishing run by Richard Rosenblatt, also is widely expected to be in the process of filing for an IPO. during the day. READ MORE>>.

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Gumiyo Adds Customer

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Woodland Hills-based Gumiyo , which develops tools for enabling mobile web sites, has scored a new customer. According to accounting and advisory firm CNM LLP, it has partnered with Gumiyo to deliver collateral, advertisements, business cards, and other media via SMS from its web sites.

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Interview with Steve Pelletier, FatTail

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Late last year, we had the chance to talk with Velocity Interactive's Ross Levinsohn about their investment in Woodland Hills-based FatTail (www.fattail.com). It does the work for them, and uses the data to make intelligent recommendations specifically for that person's advertiser. That was the foundation for FatTail in 2001.

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Interview with Ross Levinsohn, Velocity Interactive Group

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This morning, Woodland Hills-based FatTail (www.fattail.com) announced a venture round from Velocity Interactive Group for its software for managing online advertising. In the dozen years of the Internet, no one has quite figured out buying and selling advertisings, and it's not much better than it was ten years ago.