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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg? . Doesn’t.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Of course once submitted you could send out links to your friends and ask them to upvote your content and that would help. What about mobile?

Marketing 379
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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

He had an idea for a startup that would help consumers better book service jobs and would take on Service Magic, which he believed had a business model that could be disrupted. And in a world where we increasingly log in to personal web time at late hours or on our mobile phones that’s no longer good enough. So there you have it.

CTO Coach 359
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. They have a mobile app and I felt like it crashed too much for my liking. How many through SEM? If you have multiple versions of your product, how many are web vs. mobile? On measurement. Is it 4/1,000?

Metrics 346
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. Internet consumption is obviously growing massively on mobile devices.

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Full Speed Ahead! Social Media Week Is Here!

Tech Zulu Event

Social Media Week is a global platform that connects people, content, and conversation around emerging trends in social and mobile media. Download the iPhone or Android app powered by Mobile Roadie Here. TechZulu is always here to help. Where can I find out about events happening during SMW? What If I can not attend an event?

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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

CEO/President is Karl Siebrecht (ex-Pres of Atlas at AQuantive and ex-GM of ad platform product management, search and display marketing, and mobile and gaming advertising for Microsoft). WordStream – Provides software and services that help businesses manage SEM and SEO campaigns. Primarily targets SMBs.