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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389
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Snapchat 101 for VCs and Old Folks

Both Sides of the Table

Let me just put this more clearly for you up front – the vast majority of the Internet is used for porn so every product has this use but you probably just don’t know about it: YouTube, Tumblr, Facebook, FaceTime, Skype and of course be very careful on Google Search without “safe mode” on. More on whom to follow later.

Snapchat 150
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15 Hacks to Raise the Most Money for Your Indiegogo Campaign

Tech Zulu Event

There are 3 vital questions to ask when putting together a campaign; 1- Is the thing I’m raising money for a great product? 2- How am I talking about my product? He shared, ‘When creating a campaign it’s key to remember that people are fans of you – not the actual product, so you want to be sure to communicate your why.’.

Startup 109
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The Master Checklist of EVERYTHING You Need to Start a Business

Jason Nazar

I’ve spent almost 20 years starting businesses and helping hundreds of clients, colleges & friends start theirs. Determine whether your business name needs to be trademarked, and if does Trademark it at the USPTO. Protect your written works and code through the Copyright Office. Forming Your Entity.

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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

In terms of topics we spoke about: - Do VC’s send your presentations around to other people if they don’t fund you? Nevertheless, if you share too much in your funding process or meet too many VCs expect a certain amount of your ideas to spread around the startup community. short answer: very, very rarely. But it does happen.

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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

As Brian Solis is fond of saying, “PR stands for public relations, not press release.&# That’s right. It’s also a great way to build relationships with people interested in your topic area. It’s also a great way to build relationships with people interested in your topic area. Be authentic.

Blogging 286
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Interview: Thorsten von Eicken of RightScale

InfoChachkie

Does the world really need more servers in more datacenters gobbling up more power to send more tweets and Facebook pages around the world? I was learning Ruby on Rails just ahead of the students and wrote the tools to help them manage the servers in EC2. 7) I loved the AOL disk “sculpture” you kept in your office at Citrix Online.