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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. And when you achieve product / market fit your company often ramps revenue very fast and you need to build an organization to address it from demand generation (aka marketing) to sales discovery to implementation and after-sales support.

Sales 393
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What Do You Need to Do to Improve Sales? Here’s a Start …

Both Sides of the Table

I write about sales often both because it’s the lifeblood of any organization and because in my experience it is the area in which more startups are least experienced or inclined. I also write and talk about it frequently because raising capital is a part of sales and this is important for entrepreneurs to understand.

Sales 150
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How To Size Your Marketing Budget For Funding

Startup Professionals Musings

In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Promotions that appeal to the wrong customers won’t help you. Marty Zwilling.

Marketing 102
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7 Strategies For Anticipating Future Customer Trends

Startup Professionals Musings

With today’s Internet instant access to all the latest reports and white papers of industry experts, there is no excuse for not staying current with outside perspectives, to temper your own views. In addition, most advanced CRM systems will help you analyze your specific customers for directional behavior.

Custom 57
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5 Startup Marketing Actions to Impress Investors

Startup Professionals Musings

In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Promotions that appeal to the wrong customers won’t help you. Marty Zwilling.

Marketing 106
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Transportation Weekly: Uber’s spending habits, Tesla Model Y, scooters and AVs in Austin

TechCrunch LA

BMW i Ventures invested in Bright Machines, a San Francisco-based company that has combined software and robotics to help automotive, computer and electronic brands improve product quality, throughput, and factory optimization. Freight railroad owner Genesee & Wyoming is considering a sale of all or part of itself, Bloomberg reported.

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Five Elements of a Credible Startup Marketing Plan

Startup Professionals Musings

In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Promotions that appeal to the wrong customers won’t help you. Marty Zwilling.