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Readz Launches Mobile Marketing Tools, Backed by $7.15M

socalTECH

Woodland Hills-based Readz , a new startup that is aiming to help marketers quickly create microsites, landing pages, white papers, and other content, said today that it has raised more than $7.15M in funding, and launched its products.

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10 Tips For Crafting An Investment Grade Venture Plan

Startup Professionals Musings

If necessary, create a separate white paper for other details and reports. They help organize and prioritize multiple elements of a concept or plan. With that in mind, here are some specifics that bear repeating, updated from an old, but still accurate, article on simple plans by Tim Berry: Keep the plan short.

Invest 135
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USC Stevens On Tech Transfer: Understand Venture Capitalists

socalTECH

The institute said today that it has just published a white paper focused on helping universities to improve the spinout process, finding -- among other things -- that universities need to "get better at gathering, filtering, translating, and packaging new ideas."

USC 100
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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

It helped make sure that we all thought about our sales campaigns in a uniform way and that we had a common language that would help us decide where to spend our limited resources. It was really a common language we could all use with each other that became really important as we added new sales people and new geographic territories.

Sales 393
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10 Business Plan Tips Too Many Entrepreneurs Forget

Startup Professionals Musings

If necessary, create a separate white paper for other details and reports. They help organize and prioritize multiple elements of a concept or plan. With that in mind, here are some specifics that bear repeating, updated from a classic article on simple plans by Tim Berry: Keep the plan short. Polish the overall look and feel.

Tips 96
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Facebook’s Biggest Mistake?

InfoChachkie

According to Google, adding phone numbers to search placements has the added benefit of helping improve click through performance by 5-30%. Our technology helps to establish, optimize, and monetize your mobile marketing opportunities. It’s not enough to be able to just track the source of those high quality calls.

Netflix 191
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10 Modern Ways To Kickstart Your Business Website

Startup Professionals Musings

You don’t need a real book as a base for electronic books, as people now prefer something akin to a “white paper” on steroids. These are regular updates, usually monthly, via website and email that help with customer retention, and remind your customers that you are the expert in your industry.

Blogging 105