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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. His early experience was at LogMeIn and then he went on to help Xobni, DropBox, LookOut and EventBrite to name a few companies I’m sure you’ve heard of. Success begets success.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. It’s worth a quick read. My argument is pretty simple. Rebelling is simply a form of snobbery.

Marketing 379
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The Case for In-Stream Advertising

Both Sides of the Table

I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. Think about this – bands and stars helped bring people by the millions to MySpace. So only the technology companies can make money from ad links and not the creators of content? I assure you Ad.ly

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Test Your Aptitude for Business Internet Jargon

Startup Professionals Musings

Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Wikipedia started this, but it is also used for technical support, software, and product reviews. Facebook alone has 800 million active members. Do you have a business presence there? Viral marketing.

SEM 95
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Sales Kids With Grit – Web 2.0 Paper Routes

InfoChachkie

Yet when a child attempts to sell such mis-priced items, the experience is often discouraging, due to the poor cost / value equation associated with such fundraising products. Search Engine Management (SEM) – Search marketing can be performed by anyone with a rudimentary understanding of Google AdWords. Boys To Men.

Web 2.0 222
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. Only one guy in the room knew – their tech lead. Once you churn a user due to stability or performance problems it can be hard to get them back. How many through SEM? How many adds came through organic SEO?

Metrics 346
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Internet Business Lingo Quiz for Entrepreneurs

Startup Professionals Musings

Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Wikipedia started this, but it is also used for technical support, software, and product reviews. Facebook alone has 500 million members. Do you have a business presence there? Streaming video. You can use it for your business.