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How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

Hollywood's an old industry, used to doing business in traditional ways. One of those is Hollywood-based FilmBreak (www.filmbreak.com), which is applying the world of social networking, media, and the Internet to help film-makers gain access to the analytics and insights they need to better market their films.

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Popbase helps YouTube stars build closer relationships with their fans

TechCrunch LA

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. Popbase is an app that operates almost like an interactive forum for new media.

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What Mattered in 2012: Aber Whitcomb, io/LA

socalTECH

We've also invented and patented a new technology called "MasterKey" that allows people to play our games natively on all relevant social and mobile platforms. At io/LA we launched a new 8000 sq/ft co-work and incubator space in Hollywood. Media and Entertainment has seen more barriers to entry being broken down.

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The Most Interesting Online Video Trend

Both Sides of the Table

TV will enter the era of “participation” which is a much more important trend than “social video” even if it seems less sexy or less fundable. It means the “ torso TV ” consumption patterns will be more important than the head or the long tail for the next era of media companies. think Apple.

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Naritiv Raises $3M For Snapchat Content

socalTECH

Los Angeles-based Naritiv , a new startup developing a network of content creators for Snapchat, has raised $3M in a funding round, the company said Thursday. The startup--founded by Dan Altmann and Eric Posen--says it is enabling the creation of mobile-first content for Snapchat and other social network platforms.

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This Week in Venture Capital – Episode 2

Both Sides of the Table

I think the best solution for the social networking era is “in-stream&# advertising. I talked about the platform moves of Twitter and why it should be expected. Message of the week (from Fred Wilson) – “don’t fill cracks&# but innovate in new ways with the platform. But I made it for a reason.

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Twiistup 6 Highlights

Both Sides of the Table

I believe that Twiistup is now a platform from which to grow and highlight what is uniquely LA. We are a city unique in merging the world’s best content with digital media and technology expertise. He obviously believes this since he has become CEO of TopSpin Media – a firm designed to do just that.

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