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One of those is Hollywood-based FilmBreak (www.filmbreak.com), which is applying the world of socialnetworking, media, and the Internet to help film-makers gain access to the analytics and insights they need to better market their films. We're not necessarily the platform to help up-and-comers or amateurs to be successful.
I believe that Twiistup is now a platform from which to grow and highlight what is uniquely LA. In SoCal we are also leaders in affiliate marketing (Commission Junction), Internet video (Hulu) and bringing local businesses online (ReachLocal). No doubt the platform that Francisco built will take Twiistup 7 to a whole different level.
People rightly recognize that comments on blogs are just a form of a stream and thus the growth of open commenting platforms like Disqus and IntenseDebate. Advertising is also what allows you to watch Hulu for free, use Yahoo! So PPC (pay-per-click) advertising on socialnetworks has performed poorly to date.
It’s not uncommon for incredibly smart and talented Phd’s or CS majors from Stanford to raise $10 million on an early-stage “platform&# that if it succeeds it will be huge. As a result many funds are OK with big bets. LA generally doesn’t have an appetite for this kind of investment at early stages.
By providing access to a large variety of titles, like NetFlix with streaming movies, or Hulu for TV shows, with new content added regularly, there is always a reason to keep up your subscription. All-you-can-eat content model. If you already have many followers for some limited free offerings, this also becomes a natural freemium upgrade.
By providing access to a large variety of titles, like NetFlix with streaming movies, or Hulu for TV shows, with new content added regularly, there is always a reason to keep up your subscription. All-you-can-eat content model. If you already have many followers for some limited free offerings, this also becomes a natural freemium upgrade.
The platform allows users to sync content and commands across all four screens — the smartphone, tablet/pad, computer and TV. There was an inkling of the changes to be when interactive TV services like NetFlix, Hulu and On Demand debuted as frenemies to traditional TV viewing. What does that mean? Even more choices.
By providing access to a large variety of titles, like NetFlix with streaming movies, or Hulu for TV shows, with new content added regularly, there is always a reason to keep up your subscription. All-you-can-eat content model. If you already have many followers for some limited free offerings, this also becomes a natural freemium upgrade.
By providing access to a large variety of titles, like NetFlix with streaming movies, or Hulu for TV shows, with new content added regularly, there is always a reason to keep up your subscription. All-you-can-eat content model. If you already have many followers for some limited free offerings, this also becomes a natural freemium upgrade.
Work with the studios to have premium Hulu-ish content prominently branded and for sale. MySpace HAS followers, what it doesn’t have are people excited to promote themselves on their platform. I’m not friends with most of the people that are connected to me on socialnetworks. Movies – no website has more Hollywood DNA.
So without my weighing into the pro’s / con’s of this I can say that I believe it will capture a large segment of the market but leave room for “open platforms&# to play a big role. Thus you see television manufacturers rushing to create content ecosystems, app platforms, TV OS’s and Internet offerings.
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