article thumbnail

8 Keys To Innovation And Responding To Market Change

Startup Professionals Musings

As I “grew up” in business in big companies, including IBM, I always wondered why the real innovations seemed to come from startups, while we had more resources and more experience. We didn’t notice as technology advances had opened a whole new market. The need for market and technology changes is unpredictable in any timeframe today.

Marketing 117
article thumbnail

5 Ways to Lead Positive Change in Your Life and Work

Startup Professionals Musings

In my small business consultancy, I see this daily, per you owners and professionals struggling with the challenges of new markets and new competitors. She recently retired as Chairman and CEO of IBM, and interweaves her personal story with a set of principles for leading positive change in our personal lives, workplace, and the world.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Ways To Improve Your Odds Of New Business Success

Startup Professionals Musings

If you are the hot-shot technical innovator that invented your solution, make sure you have an equally adept business and marketing expert to complement your skills. “If Pivot early, as required, to tune your features and marketing to meet the market and technical realities. The market is unpredictable and changes fast.

article thumbnail

5 Forces That Kill Momentum For Business First-Movers

Startup Professionals Musings

For example, when I was with IBM, in an era where constant change was necessary to compete, we made job rotation and training a prerequisite for good performance ratings, so that team members sought change and new learning, rather than passively resisting. Set up training courses that highlight agility, and adopt agile working practices.

Metrics 122
article thumbnail

8 Brand Models To Attract Your Perfect Fit Customer

Startup Professionals Musings

As they watched their market share dwindle instead, they realized too late that these segments were already defined, and they needed a new focused brand to attract customers from other segments. The result will be less visibility, slower growth, with fewer delighted customers and little word-of-mouth marketing.

Customer 123
article thumbnail

7 Keys To Being An Exceptional Business Leader Today

Startup Professionals Musings

You need to be visible in marketing efforts, viral videos, and interactions with key customer segments. In the early days of the IBM PC, I had the opportunity to know and work with Bill Gates at Microsoft. That doesn’t mean that you can’t be an entrepreneur today, or feel success and satisfaction from your efforts.

Mentor 145
article thumbnail

7 Reasons Smart Startups Establish 'Coopetition'

Startup Professionals Musings

Complementary advantages can expand both markets. A strategic partnership, sharing common gains, should be a growth opportunity by expanding the market for both. It leads to referral agreements and affiliate marketing. Why not improve your customer satisfaction by referring customers you can’t satisfy to someone who can?

Startup 102