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7 Strategies For Brand Leadership Through Influencers

Startup Professionals Musings

At the very least, big brands like IBM and McDonalds still take decades to achieve influence, whereas people have become influencers with only a few months of work. I still see too many aspiring business leaders highlighting their technology, product features, and price, more than customer value and usability.

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Improving Sales: The Excuse Departement is Closed

Both Sides of the Table

I’ve started writing up some of those sales & marketing lessons and I plan to continue to build that section out over time. They like a solid product, well defined pricing, good references to sell against, a clear quota and well defined competitors. Sales people will often blame your pricing.

Sales 316
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The Harder I Work, The Luckier I Get

Both Sides of the Table

Would Microsoft have been such a powerful global business if IBM had recognized the importance of software as an independent phenomenon from hardware? I started by writing 3-4 times / week. I didn’t have any grand ambitions other than to write, share ideas and try to build awareness of who I am through my thoughts.

Startup 391
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Interview with Gary Bishop, Network Automation

socalTECH

We have a very unique capability in scalability, but at an agreeable price point. We are handling IT processes which are normally the purview of large players like BMC and CA Technology, HP, and IBM--considered the Big 4 in IT administration. The traditional way to handle that is to write code.

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Innovation and Geography

SoCal CTO

skip to main | skip to sidebar SoCal CTO Tuesday, February 20, 2007 Innovation and Geography I ran across a post in Read/Write Web - Does Location Matter in Web Innovation? Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. in Computer Science.

CTO Coach 150
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Are MBAs Necessary for Start-ups or VC?

Both Sides of the Table

He writes with a great perspective and is well worth reading. My family had the very first edition of the IBM XT computer with a 10 MB hard drive. Do you really think Porter’s Five Forces is going to help you figure out what feature set to launch or how to price your product? I had to laugh a bit reading it.

Startup 337
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VC Confessions: We Passed On Twilio’s Seed Round

InfoChachkie

billion) and ISS (sold to IBM $1.3 By 2008, I was only a couple years away from the brain damage I suffered at CallWave, after the executive team turned down acquisition overtures from Google and Yahoo (I'll write about this colossal mistake in a future confessional article). Billion Dollar Consolation Prize?